Thursday, May 24th, 2012

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The Banner, the landing page, the conversion Responsys shows me how it’s done

A real life story example of a great marketer doing some great marketing….

I was surfing around with key board (and not surfboard) and suddenly came across this great banner – that led to an attractive landing page.  I had a compelling urge to fill out the form and become the converted.

Responsys Banner and Landing Page

Responsys Banner and Landing Page

The great part:

Watching the guys at Responsys share how their client Under Armour was getting huge incremental lift by simply more relevant content and offers. (this is not news… why don’t more marketers practice this?)

The bad part:

The video that I thought was worth watching but sharing was not available for sharing, such as on YouTube or Facebook, so you’ll have to go to their site and convert just like I did. Nice job Responsys – making me convert when I didn’t want to and now I am asking all my friends to do the same.

I smell some great marketing!!!

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  1. [...] The Banner, the landing page, the conversion Responsys shows me how it’s done | The Email Guide – … 174.121.0.186/2009/08/21/the-banner-the-landing-page-the-conversion-responsys-shows-me-how-its-done – view page – cached A real life story example of a great marketer doing some great marketing…. I was surfing around with key board (and not surfboard) and suddenly came across — From the page [...]



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