The buzz: Multiple or single subject lines? 3 steps for b2b list growth
I don’t think it’s any secret that we are big fans of Anne Holland’s Which Test Won. Today she has a subject line test up. Multiple subjects vs. one subject — which one won? Make your pick and find out for yourself. I love these, reminds me of the old Cosmo self tests that I used to fill out in the dentist office.
Enjoy the buzz!
Which Test Won
Email newsletter subject line A/B test: Multiple topics vs. single topic – which boosted opens & clicks?
The newsletters in both cases were completely identical and sent at the same time — the only change tested was the subject line.
Takeaway: In this age of fractured attention spans, we suspect tests like this may have similar results for other marketers who publish newsletters containing multiple articles. Like a classic print newspaper headline, the best way for an email newsletter to catch attention may be by picking just one topic to spotlight in its subject line.
Email Marketing Tips
Can social media replace email marketing?
The recent Ben & Jerry’s announcement made me revisit something I’ve been thinking about for a while. Under what circumstances could social media replace email? Do you think it could? I think it has – at least in part.
Takeaway: Social sites need to improve their communication options to allow for the needs of companies, brands and consumers.
ClickZ
3 steps to grow your B2B email list more effectively
B2B marketers say that their internal email lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs.
Takeaway: Remember, generating high-quality leads must be the goal and result of good B2B email list growth. Make sure you track the opt-in source and continually analyze which sources bring the best leads. Continuous tracking will allow you to optimize your list growth efforts and learn which sources to avoid.
Return Path
A new and improved Sender Score
Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.
Takeaway: Faster, better and stronger Sender Score is good news for Return Path clients.
Catch more of the Daily Buzz here!
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