The Lunch Pail – Unleashing the Power of Mobile Email
In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals.
Think about it… you can deliver high levels of targeting, personalization, video, activate social, coupon, drive foot traffic, and even transact all from a mobile device.
With well executed mobile email, you can bring much more information about the customer and the context of their visit to the top layer of the experience. This improves the customer experience because they don’t have to enter data, scroll, or zoom, to get the information they need. Making the customer do unnecessary work to get what they need contributes to bounce rates and unfulfilled consumer desires (aka lost business opportunities for brands).
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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