The Lunch Pail – Unleashing the Power of Mobile Email
In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals.
For some brands, the number was over 40% of all commercial emails sent.
In today’s highly mobile world, how your brand chooses to (or chooses not to) address mobile behavior can make a big difference. Mobile-optimized email represents a huge opportunity for marketers. Done correctly, it is an inexpensive, reliable and permission-based opportunity to engage with your customers on the go.
Think about it… you can deliver high levels of targeting, personalization, video, activate social, coupon, drive foot traffic, and even transact all from a mobile device.
With well executed mobile email, you can bring much more information about the customer and the context of their visit to the top layer of the experience. This improves the customer experience because they don’t have to enter data, scroll, or zoom, to get the information they need. Making the customer do unnecessary work to get what they need contributes to bounce rates and unfulfilled consumer desires (aka lost business opportunities for brands).
We saw this post and thought we would share it with you.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz
- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today.
Give me a call:
Toll Free: 877-We-eMail (877-933-6245)
- Website: http://www.theemailguide.com
- Twitter: http://www.twitter.com/theemailguide
- LinkedIn: http://ca.linkedin.com/in/chiefemailofficer
Other post by this Author