Thomsonlocal.com – Email marketing will have a strong 2012
2012 will prove to be a great year for well-targeted email marketing.
With the marketing mix becoming much more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful.
2011 saw social media rise to new heights and it was inevitable that it would soon be adopted as a core business tool. Social media marketing in many ways reinvigorated firms’ online marketing efforts and allowed them to refocus their aims on producing far-reaching campaigns that spanned a plethora of different platforms. It was this ‘all inclusive’ attitude towards social interaction that set the pace of marketing in 2011, which is why we saw firms returning to tried and tested methods – like B2B email marketing – but using them in fresh, integrated and innovative ways.
While there were a number of new tools also pushing their way into the mainstream – such as online video and the rapidly growing platform of mobile marketing – it is clear that underpinning all this innovation were familiar techniques and methodologies. While content was to remain king for 2011 web-based marketing strategies, data was the cornerstone of B2B marketing – in particularly, segregated, up-to-date, highly-organised business lists.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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