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Thomsonlocal.com – Email marketing will have a strong 2012


Thomsonlocal.com – Email marketing will have a strong 2012


Thomson - Email marketing will have a strong 2012

By: Thomsonlocal.com

2012 will prove to be a great year for well-targeted email marketing.

With the marketing  mix becoming  much  more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful.

2011 saw social media rise to new heights and it was inevitable that it would soon be adopted as a core business tool. Social media marketing in many ways reinvigorated firms’ online marketing efforts and allowed them to refocus their aims on producing far-reaching campaigns that spanned a plethora of different platforms. It was this ‘all inclusive’ attitude towards social interaction that set the pace of marketing in 2011, which is why we saw firms returning to tried and tested methods – like B2B email marketing – but using them in fresh, integrated and innovative ways.

While there were a number of new tools also pushing their way into the mainstream – such as online video and the rapidly growing platform of mobile marketing – it is clear that underpinning all this innovation were familiar techniques and methodologies. While content was to remain king for 2011 web-based marketing strategies, data was the cornerstone of B2B marketing – in particularly, segregated, up-to-date, highly-organised business lists.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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