ClickMail – For Better Subject Lines, Test Big, Test Thoroughly
Loren McDonald of Silverpop is right on target with hisarticle about subject line testing (Subject Line Testing: Tips for Getting It Right).
A couple of his tips really jumped out at us, however, as worthy of emphasizing.
As an email marketing agency, we are adamant about encouraging our email marketing clients to test, test and test again. From the subject line to the call to action to the email design to every other variable, we know there’s always room for testing and tweaking to improve. And in email marketing, even a half of a percentage point improvement can translate into big percentage of increase in ROI!
While we encourage testing, in particular A/B split tests, we want to reiterate some of the advice Loren is giving here in order to improve not just your email marketing program but your testing itself too.
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- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
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