TMG – Email Marketing: 5 Tips for Using Symbols in Subject Lines
As one of my many duties here at TMG, I put together the Engage Newsletter that hits your inbox at the end of every month.
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About two months ago, I got some inspiration for an A/B email test from my boss…in an email. How appropriate, right?
I clicked the link that led me to an article on using symbols in subject lines. At first, I thought he was joking (mainly because his email only said “fun!” and if you knew my boss, he can be, well, sarcastic at times). Anyway, from my personal experience in seeing symbols in subject lines, they haven’t made me more inclined to open the email.
But I am just one person. So I went looking for some evidence to prove or disprove the effectiveness of symbols.
Experian saw that the 56% of brands they analyzed had a higher unique open rate when using symbols. They also said that using symbols could be a great way to switch up email messaging and/or keep subscriber interest or regain interest of the unengaged.
Unfortunately, other than this article, I didn’t find any other hard numbers on whether symbols work or not. So I decided to put the symbol theory to the test.
For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines:
Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ♥
Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos
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