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TMG – Email Marketing: 5 Tips for Using Symbols in Subject Lines


TMG – Email Marketing: 5 Tips for Using Symbols in Subject Lines


Email Marketing: 5 Tips for Using Symbols in Subject Lines

By: TMG

As one of my many duties here at TMG, I put together the Engage Newsletter that hits your inbox at the end of every month.

And if it doesn’t you should sign up. Okay, two second pitch is over.

About two months ago, I got some inspiration for an A/B email test from my boss…in an email. How appropriate, right?

I clicked the link that led me to an article on using symbols in subject lines. At first, I thought he was joking (mainly because his email only said “fun!” and if you knew my boss, he can be, well, sarcastic at times). Anyway, from my personal experience in seeing symbols in subject lines, they haven’t made me more inclined to open the email.

But I am just one person. So I went looking for some evidence to prove or disprove the effectiveness of symbols.

Experian saw that the 56% of brands they analyzed had a higher unique open rate when using symbols. They also said that using symbols could be a great way to switch up email messaging and/or keep subscriber interest or regain interest of the unengaged.

Unfortunately, other than this article, I didn’t find any other hard numbers on whether symbols work or not. So I decided to put the symbol theory to the test.

For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines:

Test A:

Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ♥

Test B:

Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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