Comments on: STYLECampaign iPhone & mobile Top 10 email preview test tools by Anna Yeaman @stylecampaign

By: Bryce Marshall

Bryce Marshall — Wed, 19 Jan 2011 13:33:59 +0000

Hi Anna,
Knotice is an ESP and our software Concentri detects the mobile device type, browser and OS for email opens and web page views. In addition to having mobile device type breakdowns in every campaign summary in our reporting environment (much like MailBoxIQ or Fingerprint), this data is captured at the profile level also, allowing Concentri users to segment their database and target email and web content to users based on their mobile device, or other attributes. Web pages can also be dynamically styled to optimize the experience for users of different devices.

This native capability made our recent Mobile Email Opens Report possible (PDF) http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_Q42010.pdf. Published this week, it is a comprehensive report on email open activity by device types, time of day, industry, and geography. We are always looking for more brands to participate in the study to help us provide insightful data across industries.

Thanks,
Bryce Marshall
Director Strategic Services
Knotice
bmarshall@knotice.com

By: Les meilleurs articles depuis 4 mois | emailingvision

Les meilleurs articles depuis 4 mois | emailingvision — Mon, 24 May 2010 19:37:32 +0000

[...] la triple action réseau sociaux, jeu concours, site événementiel est vraiment judicieuse. 6/ TOP 10 des outils de preview pour IPhone (litmus est aussi pas [...]

By: Email Marketing Expert

Email Marketing Expert — Tue, 20 Apr 2010 11:56:59 +0000

Hi Anna!
Thanks for the post, it’s great! Very valuable info especially for Email Marketing managers :)

By: Mobile email design (part 1) » Style Campaign » Anna Yeaman’s guide to successful and stylish email marketing

Mon, 29 Mar 2010 01:58:08 +0000

[...] listed 10 mobile email preview tools on The eMail Guide. For blocking I use a stencil in Photoshop and iPhoneTester. For in-depth testing DeviceAnywhere, [...]

By: Fred Ladstein

Fred Ladstein — Fri, 12 Mar 2010 14:50:41 +0000

For the last year+, Return Path has only covered the old first generation blackberry and windows mobile. They also only show you the 1st screen (meaning you can’t see the whole email!). This is my understanding why the RP reseller we use doesn’t bother including it.

By: Chief eMail Officer

Chief eMail Officer — Wed, 10 Mar 2010 23:09:07 +0000

Hey Matt….thanks for pointing that out.

We actually use the Return Path Campaign Preview tool through one of your resellers. The account does not have any mobile platform options. Is this a feature add on or standard on all accounts?

By: Anna Yeaman

Anna Yeaman — Wed, 10 Mar 2010 19:25:33 +0000

Thanks for clarifying Erica, as you said that’s even more effective. I had a great time playing with DeviceAnywhere. It was incredibly useful to be able to use the zoom function on the iPhone for example. Definitely a keeper.

By: Erica Smith

Erica Smith — Wed, 10 Mar 2010 18:36:55 +0000

Hi Anna,

Thanks much for including us (DeviceAnywhere) on your list!

A note of clarification though: our Test Center solution is NOT an emulator. When you’re using our product, you’re actually interacting in real-time, over the Internet with over 2,000 devices that are stored in our device libraries and connected to carrier networks around the world.

You get to see what the app looks like on the phone in verity and test how it functions–not just in a hypothetical sense. Much more effective!

Thanks again!

By: Chief eMail Officer

Chief eMail Officer — Wed, 10 Mar 2010 17:31:47 +0000

Hey Matt….thanks for pointing that out.

We actually use the Return Path Campaign Preview tool through one of your resellers. The account does not have any mobile platform options. Is this a feature add on or standard on all accounts?

By: Anna Yeaman

Anna Yeaman — Wed, 10 Mar 2010 16:36:53 +0000

Hi Tim,

Michelle Klann, of emailonacid, told me their primary focus is getting spam testing in place. Then move onto mobile device simulations – particularly the iPhone. She said they were hoping to release it in the next few months.

Although emailonacid is great preview tool, I did not add them to this list as – unlike Litmus and Campaign Monitor – it was going to happen in months rather than weeks.

By: Matt Blumberg

Matt Blumberg — Wed, 10 Mar 2010 14:27:49 +0000

We have plenty of mobile clients in our rendering/Campaign Preview module, and we’re adding more all the time. iPhone is coming a bit later this year as well, as is browser detection.

Matt Blumberg
CEO, Return Path

By: Tim Watson

Tim Watson — Wed, 10 Mar 2010 08:22:37 +0000

Great list and a couple I’ve not come across until now. One more to add which reports they are soon to add mobile too:

http://www.emailonacid.com/

By: Anna Yeaman

Anna Yeaman — Wed, 10 Mar 2010 02:52:03 +0000

Cheers Fred! I must admit, I was a bit daunted by mobile rendering, but these tools have been a great help over the last few months…just figured others must be in the same boat with regards to testing.

By: Fred Tabsharani

Fred Tabsharani — Tue, 09 Mar 2010 23:02:38 +0000

Anna,

Enjoyed the post very much. Thanks for the comprehensive content.
\fred

By: Anna Yeaman

Anna Yeaman — Tue, 09 Mar 2010 21:56:13 +0000

Just realized me and Jordan were replying at the same time :) As I mentioned in the post besides MailBoxIQ you can also check out fingerprint app.

I’d like a list of ESPs which currently detect which email client/mobile is being used. Good luck with that post!

By: Anna Yeaman

Anna Yeaman — Tue, 09 Mar 2010 21:50:00 +0000

Hey Jeff,

Pivotal Veracity have the iPhone (and iPad) and a bunch of other mobile devices as part of their eDesign Optimizer preview tool. They also have MailBoxIQ, which I believe gives you a breakdown of how many people are reading your email on a mobile and which devices.

I don’t know so much about Return Path…

Campaign Monitor gives you an email client breakdown for each campaign you send, including the iphone.

By: Jordan Cohen

Jordan Cohen — Tue, 09 Mar 2010 21:45:06 +0000

Hi Jeff — we actually do have inbox monitoring for iPhone (and nearly all other mobiles) and now even iPad at Pivotal Veracity with our MailboxIQ solution. You can check it out here: http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html. We also have some early case studies and findings in our Resource section.

MailboxIQ goes beyond what’s after the @ sign, and tells you the actual email client being used to open the email — and by individual customers, not seedlists. Pivotal Veracity offers it directly as well as through leading ESPs like ExactTarget and MTAs like Zriniti which have integrated it into their platforms.

Happy to speak to you anytime. Give us a shout at 602.971.0502.

Best,

Jordan Cohen
Sr. Director, Marketing & PR
Pivotal Veracity
http://www.pivotalveracity.com
T @pivotalveracity.com

By: Chief eMail Officer

Chief eMail Officer — Tue, 09 Mar 2010 21:25:44 +0000

Hey Anna…great post!!! Love the research and comparison.

I am wondering why ReturnPath has not added iPhone or mobile as part of their inbox monitoring suite. I think they are both missing the proverbial boat.

I am going to begin to ask around but if anyone is using an ESP that can detect which email client is opening or rendering the message, WE WANT TO SPEAK WITH YOU!!!!!

Thanks again.

Jeff