This week we have great insight and advice on subjects such as email reporting myths, deliverabitility, customer acquisition/retention, social media and getting value for subscribers into your email marketing messages! Now that’s one heck of an email marketing menu!

Takeaway: Reporting techniques such as viral effect reporting or deliverability reporting are used to give the closest reporting email marketers can get. Use these techniques as an indication – do not expect them to give you exact figures. Therefore it‘s important to know the nature of the metrics and the way they work.

Takeaway: Getting the message through is a two part process. One part is delivering it to the inbox and the other is making your message highly interesting for the reciepent.

Takeaway: Since email is a social medium, it’s not surprise that alliances and acquisitions are being made to integrate it with channels such as Twitter.

Takeaway: What’s more cost effective? Traditional advertising to acquire new customers or investing more in proactive customer support and a better customer experience which will turn customers into evangelists and ambassadors for your brand, marketing it to other potential new clients?

Takeaway: Demonstrate the value and benefits to your subscribers as to why it’s important to opt-in and divulge their social media credentials. Install your marketing mix, dedicated campaigns that are targeted to updating email preferences.

Takeaway: As email marketers, we spend a ton of time thinking (and worrying) about best practices. I’m still a believer in following “generally accepted” best practices or “practices that are best for your company; however, at the end of the day, it’s all about value. Do your subscribers trust you? Is the content adding value to their day? Is it valuable enough to share? Value. Value. Value.