Top takeaways for the week of 11-20-2009

Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week!

Takeaway: If you have never read it,  buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after.
http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/

Takeaway: Got questions about eMail marketing? Ask and we’ll get you the answers.
http://www.theemailguide.com/blog/2009/11/3-great-iphone-apps-for-email-marketing-campaign-tracking/

Takeaway: Recency frequency rules are a great way to prevent attrition or “churn and burn syndrome”. Does your technology offer this? If it doesn’t have you considered technology solutions that do?
http://www.theemailguide.com/blog/2009/11/the-throttle-back-option/

Takeaway: Knowledge is power but, sharing is wisdom.
Much thanks to our friends at EmailBrain!
http://www.theemailguide.com/blog/2009/11/email-marketing-glossary/

Takeaway: Show people how much fun you can be. Use the technology to mix it up.
http://www.theemailguide.com/blog/2009/11/radio-email-guide/

Takeaway: Take action when receiving complaints and use your marketing savvy to avoid more in the future.
Thanks to Chris Wheeler from Bronto!
http://www.theemailguide.com/blog/2009/11/email-marketing-complaints-cost-you-money/