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TopTenWholesale – Study Reveals Most Effective B2B Marketing Tactics

TopTenWholesale – Study Reveals Most Effective B2B Marketing Tactics

By: TopTenWholesale

B2B merchants often find it challenging to select the best online marketing tactics, especially when working with a limited marketing budget. There are many to choose from: website design, email campaigns, search marketing, display, social media, etc. The 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook indicates search engine optimization and email marketing are among the top tactics for B2B merchants.

B2B marketers face tremendous challenges in today’s economy. Between improving the quality and quantity of leads, managing complex sales and meeting the sales team’s needs, it can be hard to allocate resources and develop a marketing strategy that gets the best results for your organization.

Today, marketers must deliver excellent results using limited resources. The economic situation has also created uncertainty for consumers, which makes the B2B buying cycle more complex.

Social media has empowered consumers by making information about products and services just one click away. This allows consumers to get information from their peers before they get it from advertisers. As a result, social media sites are influencing consumer purchasing decisions. A company’s brand is no longer defined only by its positioning statements and value propositions. Rather, brands are now being defined by the conversations consumers have about them on social media sites.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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