TopTenWholesale – Study Reveals Most Effective B2B Marketing Tactics
B2B merchants often find it challenging to select the best online marketing tactics, especially when working with a limited marketing budget. There are many to choose from: website design, email campaigns, search marketing, display, social media, etc. The 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook indicates search engine optimization and email marketing are among the top tactics for B2B merchants.
B2B marketers face tremendous challenges in today’s economy. Between improving the quality and quantity of leads, managing complex sales and meeting the sales team’s needs, it can be hard to allocate resources and develop a marketing strategy that gets the best results for your organization.
Today, marketers must deliver excellent results using limited resources. The economic situation has also created uncertainty for consumers, which makes the B2B buying cycle more complex.
Social media has empowered consumers by making information about products and services just one click away. This allows consumers to get information from their peers before they get it from advertisers. As a result, social media sites are influencing consumer purchasing decisions. A company’s brand is no longer defined only by its positioning statements and value propositions. Rather, brands are now being defined by the conversations consumers have about them on social media sites.
Want to check out the who’s who and what’s what of email marketing?
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