Trendline Interactive – Tips For Creating A Great Confirmation Email

By: Trendline Interactive

We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things.  As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who leveraged an email to either confirm my subscription or re-confirm (DOI) that I had subscribed with the call to action of wanting me to click to confirm.  Whether you send a confirmation email or a DOI confirmation email (prior to my welcome or series of welcomes) here are a few tips that you should consider:

1. Brand It – Don’t send me an email asking me to click or confirm my subscription that looks like some IT guy created it at 2 am with little supervision from the marketing department.  After all, this is my first interaction with you in email so you have to make it count.  Put a logo in there and for kicks, maybe a splash of a template so I know what to look for.  Sending me a text email if you are visual brand is lazy.
2. Write It – Write something that is meaningful and doesn’t smell that you could care less about my subscription.  Get someone in your marketing department to write to your voice and make it personal to me.  You are either asking me to confirm my willingness to subscribe or at the very least tell me what I can expect.

Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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