Trendline Interactive – Tips For Creating A Great Confirmation Email
By: Trendline Interactive
We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who leveraged an email to either confirm my subscription or re-confirm (DOI) that I had subscribed with the call to action of wanting me to click to confirm. Whether you send a confirmation email or a DOI confirmation email (prior to my welcome or series of welcomes) here are a few tips that you should consider:
- Brand It – Don’t send me an email asking me to click or confirm my subscription that looks like some IT guy created it at 2 am with little supervision from the marketing department. After all, this is my first interaction with you in email so you have to make it count. Put a logo in there and for kicks, maybe a splash of a template so I know what to look for. Sending me a text email if you are visual brand is lazy.
- Write It – Write something that is meaningful and doesn’t smell that you could care less about my subscription. Get someone in your marketing department to write to your voice and make it personal to me. You are either asking me to confirm my willingness to subscribe or at the very least tell me what I can expect.
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