Tweak Your Biz – 10 Reasons Your Business Should Use Email Marketing
By: Tweak Your Biz
Email marketing has been with us longer than our favourite social networks, yet not every business embraces it. This is particularly the case when it comes to small business, many of whom don’t consider it, even when they’ve amassed a considerable database over a period of time?
Why exactly is this?
In recent years there has been a push to market your business online because it’s measurable and more affordable than traditional media. In doing so people think of Google, Facebook, Twitter, Linkedin or another network or forum of their choice. Is that really where ALL of your customers are though?
Even if all of your target customers fit into the 25-34 year old age group, the largest sector of Facebook users in Ireland according to Socialbakers.com is this really the only way to communicate with them?
The answer is most definitely NO!
So, as a big fan of e-marketing here are ten reasons why your businesses should embrace email marketing;
- It’s cheap! We all know that social networking is not really free – after all your hours have a value too, but email marketing is incredibly cheap and very often software is FREE if you have a database of less than 2,000. Where you need to spend, you can frequently choose between pay as you go credits or monthly plans to suit your business and budget.
- You can personalise it – no matter how clever the social network, it’s almost impossible to reasonably personalise your message, not to mention the fact that there are many variables you cannot control such as facebook edgerank , whether they’re an active tweeter or whether your target is actually even online. With email you can craft a message to arrive directly into a person’s inbox which addresses them specifically.
- Segmentation - you can deliver different messages to a variety of customers tailored to their individual needs. Your clients are not all alike and if your target market is quite broad you can segment to suit based on age, sex, location, spend – depending on how clever you’ve been in collecting information – complying with data protection regulations of course!
- Shelf life is longer than a social media update – it remains in an inbox until the recipient either opens or deletes, although most people will tend to open within the first 48 hours.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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