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Unica: The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites


Unica: The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites


The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites

Source: Unica

By: Jay Henderson

What does your website or email look like on a mobile device? We know, do you?

After a great summer hiatus, a co-worker pointed out to me that it is post Labor Day (pre-Columbus Day) and high time for me to start blogging again. Conveniently, we’ve got some interesting news to share.

I’ve done this a few times now when I present to companies about their mobile marketing strategies. I ask everyone to take out their smartphone. People reach into their bags and pockets and pull out the usual mix of Blackberries, iPhones, and Androids. Then I ask them if they have ever used the web browser on their smartphone to go to their company’s website.

Click, click, click….and…groan. In most cases, the results are pretty ugly (and often distracting from the rest of my presentation!).  Pile on top of this problem that most of us are also picking up our emails on these devices. Ever see one of your marketing emails rendered on a mobile device? It ain’t always pretty

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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