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VerticalResponse – What Makes Customers Tick


VerticalResponse – What Makes Customers Tick


What Makes Customers Tick

By: VerticalResponse

At VerticalResponse, we don’t get a lot of face-to-face time with our small business and non-profit customers. I hate that. Since we’re an online marketing solution, we really only get ear-to-ear or chat-to-chat (online) with them, not in person. With over 100,000 customers, it’s not easy and quite expensive to do big live events when you’re only charging them $10 a month to use your service.

Right now we are building some really interesting tools that will definitely change the way our customers use and think of VerticalResponse. I’ve got a pretty good gut feeling when it comes to features our customers need, because I run a small business myself. But you can’t always rely on just gut, especially when you’re spending a nice chunk of money on what you’re building.

A few weeks ago, I decided that it was time to reach out and get a check on that “gut feel.”

So we invited 15 or so of our customers to our offices, paid them $300 for the day, fed them and asked them questions about their business and ours. It was an amazing experience for both our team as well as for them. They got to meet other people experiencing the same things in totally different industries, and we got to hear in-depth what makes them tick.

We started off by asking them to introduce themselves, their businesses and one interesting thing about themselves. It was a great ice breaker! We had a businesswoman who teaches hula dancing on the side and an animator who does tequila tastings! A lot of fun.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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