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Volunteer Hub – Email Marketing for Nonprofits


Volunteer Hub – Email Marketing for Nonprofits


Volunteer Hub -  Email Marketing for Nonprofits

By: Volunteer Hub

With the proliferation of Facebook, Twitter, and now Google Plus as electronic communication methods, the “old fashioned” email is often forgotten. However, take a quick look at your inbox. You still get tons of email every day, right? Chances are you have at least a couple of electronic newsletter/email marketing items in there. And you probably even look forward to reading at least a few of them. Nothing against social networking (we all love it), but sometimes people need to communicate with fully-formed sentences and ideas. That’s why a well-designed and thoughtfully written marketing email is still a great communication tool for your organization. Luckily, it’s very easy and inexpensive to get up and running.

Getting Started

There’s a ton of email marketing providers in existence. Most start in the $10-$15 dollar a month range and go up from there, based on the amount of email addresses you have on your list. The typical provider will offer a free trial, so you can test them all out to see which platform you like best. There are so many to choose from that we hesitate to recommend any particular one, but a few of the more prominent providers include Constant Contact, Mail Chimp, Interspire, iContact, Vertical Response, and Benchmark. A quick Google search will yield even more options. The important thing is to “try before you buy.” Some features to look for include: ease of use, high deliverability rates, anti-spam checking, and strong reporting functions.

Now What?

After you’ve picked a platform, it’s time to get into the meat and potatoes of your correspondence. Most providers offer quite a few design templates for you to use as a canvas. You should be able to customize the design to include your logos and other artwork. We recommend staying within the theme of your other marketing materials for branding purposes. Get this established, and you are ready for some content. You’ll want to be brief but informative. Most importantly, make sure you offer some information of value. The newsletter shouldn’t be void of self promotion (in fact, it’s a great place to mention volunteer opportunities and position a “donate now” button), but the recipients should look at it as a source of information first.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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