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Website Magazine – 50 Top Email Marketing Service Providers

Website Magazine – 50 Top Email Marketing Service Providers

50 Top Email Marketing Service Providers

By: Website Magazine

Marketers have struggled with a variety of challenges in the course of email history: from getting messages into the inbox (or out of the spam folder) to getting recipients to read, click and take action. The problem, and it is a significant one, is that the obstacles to success with email are continually increasing — and expanding. Fortunately, so do the opportunities.

Email recipients, the customers or clients (and prospects) that in great part drive the success of enterprises, fortunately still rely heavily on email and will likely continue to do so — despite the ongoing and very frequent misuse by email marketers. A study released in April 2012 by technology market research firm The Radicati Group indicated that despite the explosive growth of social networking sites (expected to top 2.7 billion accounts in 2012 and grow to 4.3 billion by 2016), the number of email accounts worldwide is also expected to increase from 3.3 billion accounts this year to well over 4 billion by year-end 2016.

Despite marketers’ hesitancy and Web consumers’ seemingly open (yet unfounded) disdain for the channel, the email marketing service industry powers on — innovating at a feverish pace, adopting the most sophisticated technologies and integrating with third-party platforms that provide businesses with more meaningful insights and features, which move marketing metrics and business revenue in a positive direction.

In fact, the Email Experience channel at WebsiteMagazine. com regularly covers the most important developments within the space and Web professionals would be wise to pay close attention to industry happenings as many of the companies listed in this edition of Top 50 have appeared therein. For example, StreamSend (#9) recently released the “Embed Anything Widget,” which enables marketers to include dynamic items within emails (think RSS feeds), Listrak (#19) unveiled version 5.0 with a heavy focus on providing a best-of-breed platform for e-commerce merchants, and GraphicMail (#21) introduced a new mailing list clean-up solution, which uses pattern recognition technology and multiple verification checks to determine the quality of an address prior to sending.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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Your thoughts here
  1. Ummm…not trying to be difficult, but the criteria is apparently this: Website Magazine’s Top 50 rankings are a measure of a website’s popularity…. that focuses on average daily unique visitors and page views over a specified period of time, as reported by multiple data sources” That hardly tells you whether these service providers are at the top of their game, only that lots of people visited them. Some providers only show their marketing pages to the great unwashed public (say, Silverpop) whilst others let you sign up for free for a limited time or for a limited number of sends (say Constant Contact). It’s not a fair test.

    Kate Gowers
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