Website Magazine – 50 Top Email Marketing Service Providers
By: Website Magazine
Marketers have struggled with a variety of challenges in the course of email history: from getting messages into the inbox (or out of the spam folder) to getting recipients to read, click and take action. The problem, and it is a significant one, is that the obstacles to success with email are continually increasing — and expanding. Fortunately, so do the opportunities.
Email recipients, the customers or clients (and prospects) that in great part drive the success of enterprises, fortunately still rely heavily on email and will likely continue to do so — despite the ongoing and very frequent misuse by email marketers. A study released in April 2012 by technology market research firm The Radicati Group indicated that despite the explosive growth of social networking sites (expected to top 2.7 billion accounts in 2012 and grow to 4.3 billion by 2016), the number of email accounts worldwide is also expected to increase from 3.3 billion accounts this year to well over 4 billion by year-end 2016.
Despite marketers’ hesitancy and Web consumers’ seemingly open (yet unfounded) disdain for the channel, the email marketing service industry powers on — innovating at a feverish pace, adopting the most sophisticated technologies and integrating with third-party platforms that provide businesses with more meaningful insights and features, which move marketing metrics and business revenue in a positive direction.
In fact, the Email Experience channel at WebsiteMagazine. com regularly covers the most important developments within the space and Web professionals would be wise to pay close attention to industry happenings as many of the companies listed in this edition of Top 50 have appeared therein. For example, StreamSend (#9) recently released the “Embed Anything Widget,” which enables marketers to include dynamic items within emails (think RSS feeds), Listrak (#19) unveiled version 5.0 with a heavy focus on providing a best-of-breed platform for e-commerce merchants, and GraphicMail (#21) introduced a new mailing list clean-up solution, which uses pattern recognition technology and multiple verification checks to determine the quality of an address prior to sending.
Want to check out the who’s who and what’s what of email marketing?
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