Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop

What you are going to learn:

Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald  answers questions most often posed by clients, audience members (at workshop and conference presentations) and other email marketers. He explains why email continues to be the dominant marketing tool of the digital world, reinventing itself as technologies evolve. You will learn how to maximize email’s value, enhance your customer relationships and focus your energy on key ‘leverage areas’ of your campaigns. There are plenty of specific suggestions and an abundance of clickable resources at the very end.

Topics covered:

• What role email should play
• Email strategy
• Your key to email success: steady, reliable growth
• Content creativity: design, personality and copy
• Getting emails into the inbox where they belong
• Why engagement is vital to email health
• How mobile-local-social has transformed email
• Testing, measurement and optimization
• Email in your organization
• Better email through automation

Publishing date: 2012

Company: Silverpop

Website: http://www.silverpop.com

Author: Loren McDonald

Twitter: http://twitter.com/LorenMcDonald

Number of pages: 148