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Whitepaper – Almost Everything You Wanted to Know About Email Marketing by @Silverpop


Whitepaper – Almost Everything You Wanted to Know About Email Marketing by @Silverpop


Whitepaper - Almost Everything You Wanted to Know About Email Marketing by Silverpop

Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop

What you are going to learn:

Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald  answers questions most often posed by clients, audience members (at workshop and conference presentations) and other email marketers. He explains why email continues to be the dominant marketing tool of the digital world, reinventing itself as technologies evolve. You will learn how to maximize email’s value, enhance your customer relationships and focus your energy on key ‘leverage areas’ of your campaigns. There are plenty of specific suggestions and an abundance of clickable resources at the very end.

Topics covered:

  • What role email should play
  • Email strategy
  • Your key to email success: steady, reliable growth
  • Content creativity: design, personality and copy
  • Getting emails into the inbox where they belong
  • Why engagement is vital to email health
  • How mobile-local-social has transformed email
  • Testing, measurement and optimization
  • Email in your organization
  • Better email through automation

Publishing date: 2012

Company: Silverpop

Website: http://www.silverpop.com

Author: Loren McDonald

Twitter: http://twitter.com/LorenMcDonald

Number of pages: 148

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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