Wishery – Turbo Charge Your Email Marketing With Social Integration
ou’ve spent years and years building an impeccable email list; free white-papers, discount coupons, competition prizes – you name it, you’ve given it away in order to capture another email for your list. You’ve poured your blood, sweat, and tears into that email list, and thanks to that hard work, email marketing is now one of the best performers in your online marketing toolbox.
Any successful online marketer knows that complacency will not get you anywhere, particularly in such a highly competitive and ever-changing industry. What if someone said there was a way you could turbo charge your campaign with a couple of simple pieces of code. Would you want to know how? If the answer is yes, keep reading..
Social Integration Boosts CTR By Up To 55%
According to a study by GetResponse 500 million emails from 19,149 different senders were analyzed. The emails with 3 or more sharing icons generated 55% higher CTR than those without any. Crazy right? Not really if you consider the benefits of social integration.
What Is It?
Just in case you don’t know what we’re talking about, social integration in email campaigns is adding the ability for people to share your campaigns with their connections on social networks via ‘share’ buttons, like the ones in the image below.
How Social Integration Pumps Up Your Email Marketing
Let’s set up a hypothetical situation to illustrate:
- Say you’ve got an email list of 10,000 subscribers, and;
- Each one of those subscribers has 100 friends on Facebook
Now, lets say you send out a campaign with a Facebook ‘like’ button on it, and a conservative .5% (50) of the 10,000 recipients ‘like’ the campaign. All of a sudden, this pops up on their friend’s Facebook timeline, and guess what? Your campaign has been exposed to a potential 5,000 extra viewers. Pretty cool huh? And the better your campaign is, the more likely people are to share it.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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