You need a holiday … a holiday email marketing strategy
Usually during the holidays I am the one rushing out on Christmas Eve to find that perfect thing in bulk I can buy for all my family and loved ones. Thankfully, I am now prepared far ahead of time, months in fact and with the perfect individual gift for each of my peeps on my shopping list. I already know what they want, and exactly what kind of wrapping paper would delight them the most. Oh, and I always make sure to sign the card with their names as opposed to “hey you” like I used to.
What brought about this positive and thoughtful change in my approach? Everything I learned from the email marketing blogosphere of course.
We have covered the Retail Email blog indexing the holiday prep emails earlier this month, and subsequent holiday guide they have kindly provided for downloads. Now I am seeing a lot more activity coming down the RSS pipe. Here are a few interesting recent articles to get you primed and ready to get, well, primed and ready for the holiday season.
Holiday 2009 Planning Checklist: Plan for Success by Kelly Lorenz on August 24, 2009
Holiday SEO: Using Amazon Bestsellers for Keyword Research Posted August 24, 2009 by Linda Bustos
Increase Your Holiday E-Mail Frequency By Stefan Pollard, ClickZ, Aug 12, 2009 Sponsored by iContact
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