eMail Radio an eMail Marketing Radio Show
Call in or Skype 1-347-637-3461
Every Tuesday @ 1 PM EST!
http://www.blogtalkradio.com/emailradio
eMail Radio is not your average email marketing podcast!
If you are calling in to be on the show REMEMBER to turn down the volume of the player or close the show/player window/tab! There is a delay and being on the show and listening to it online at the same time will cause brain implosion!
Call us or Skype us!
You can call in via 347.637.3461 or use Skype for free – the Skype link will be visible on the show details page once we are live.
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We broadcast live and take your calls via phone and Skype from around the world!
Each week Jeff Ginsberg welcome experts in the online marketing industry to help you raise the bar in your efforts to gain subscribers and drive conversions!
Got a question you’d liked asked? Maybe you have a show topic or guest suggestion?
Tweet us via #emailradio or email us @ eMailRadio@theemailguide.com!
June 21st 2011
#eMailRadio Presents:
The eMail Authentication Show
Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email Authentication!
June 7th 2011
#eMailRadio Presents:
There’s a Video in my eMail Show
The “There’s a Video in my eMail” Show will explore why video eMail wasn’t so popular until recently. In fact, video in an email was often considered an eMail Marketing liability! Traditional formats – Flash, AVI and MPEG – are still considered taboo as mediums to be imbedding into or attaching to your email message.
May 24th 2011
#eMailRadio Presents:
The Subscriber Preference Show
The Subscriber Preference Show will examine how to cultivate email relevance, value and deliverability; enhance engagement; establish subscriber trust and manage privacy issues – all by learning how to optimally extract and use your subcriber preferences. Jeff will talk about why you need a preference center and why giving options to susbscribers to control their own preferences is so important.
May 17th 2011
#eMailRadio Presents:
The Frequency Show
May 3rd 2011
#eMailRadio Presents:
The Git-r-done Show
Most businesses are inundated with the inevitable stuff that happens on a day-by-day and minute-by-minute basis. It can be a real struggle to plan, schedule, and stay organized to accomplish the results you want the most with the limited time you have.
The Git-r-done Show is to help all of us get and stay organized. Join us at 1PM EST to listen in, call, and participate as we share the tips, tricks, and tactics that work best to move stuff off the checklist on purpose.
March 8th 2011
#eMailRadio Presents:
The Testing Show
Join us LIVE at 1 PM EST on Tuesday, March 8, for The Testing Show. We’ll talk with our LIVE callers and listeners about the things you should be testing and should not be testing in your email campaigns. Topics we will cover are:
- Subject Lines
- Layouts
- Calls-to-Action
- Landing Pages
- Rendering
And so much more.
March 1st 2011
#eMailRadio Presents:
The Subject Line Show
Join us LIVE at 1 PM EST on Tuesday, March 1, for The Subject Line Show where we will take you through the “Do’s and Don’t’s” of subject lines. This is a show you will not want to miss, because you’re going to learn how to get your message recognized and open.
February 22nd 2011
#eMailRadio presents:
How to grow a rock solid email list
Jeff, Chief eMail Officer at the eMail Guide, will discuss how to grow, promote, and integrate your email list through offline, online, and social media. This is the show of shows, the time and place for you to learn how to get started making your list growlonger and stronger.
#eMailRadio presents: The Creative Show
with guests Mathew Patterson of Campaign Monitor
and Alex Williams of Trendline Interactive
This week’s #eMailRadio show will be broadcast on
Tuesday Feb. 15th @ 4PM EST
#eMailRadio host Jeff Ginsberg, along with Ninjas Matthew Patterson and Alex Williams, will teach you how to code properly and how to preview your emails to assure that all is well received. Want to master the ABCs of proper HTML coding? This is the show to learn how to make your email render well in all the various email client software types.
Want to get your creative checked out? Send us a sample (to: emailradio@theemailguide.com), we’ll look at it, and give you the nuts and bolts to improve the look and feel of your email messages.
February 1st, 2011
#eMailRadio presents: Email Marketing to
an International Community
with Nick Eckert of Graphic Mail
#eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.
January 25th, 2011:
The Social Media Show With guests Jay Baer
of Convince & Convert and
DJ Waldow of Blue Sky Factory
Let’s put a bee in your bonnet about social media as we discuss people focusing on doing social, not being social; companies thinking that social media are fast; companies treating social media like an entrée, not an ingredient; companies using poor metrics like followers and fans to guide social media decisions; and people asking what’s new and hot instead of worrying about how to do the current stuff better.
November 11th, 2011:
The NewBee Show With guest
Josh Nason of Sendlabs
Calling all eMail Marketing Newbees! The Newbee Hour:
Everything You Need to Know About Email Marketing
but Were Afraid to Ask
This is your chance to call in with any question and we will answer it! We are here to give you the cutting edge on email marketing tactics and strategies.
Are you ready to go from Newbee to Ninja in one hour? Anything is possible when these guys get together on live #eMailRadio!
January 4th, 2011:
The Holiday Hang Over Show With guests
Chad White of Smith Harmon
and Dylan T. Boyd of eROI
Chad and Dylan join us to talk about the gluttony of emails over the holidays. What worked and what didn’t and what does that mean to the year coming up. Now that the old year is over and the new year has begun what are you going to do to take your campaigns to the next level. This show has 2 great email marketing experts, get your questions ready and start the new year off right with a dose of “you’re gonna do better this year” type of advice.
December 14th, 2010:
Email Marketing for Non-Profits With
guests Chris Donald of Inboxgroup and
Scott Cohen, who works with
university newsletters
Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.
December 7th, 2010:
Live from the MediaPost’s Email Insiders Summit!
With host Jeff Ginsberg, Chief eMail Officer
of The eMail Guide
Jeff Ginsberg will be speaking at the Media Post email Insiders Summit in Park City Utah, which runs from December 5th – 8th.
Jeff will be broadcasting live from the show next Tuesday on eMail Radio, talking about what’s hot and talking to some thought leaders who will be there as well!
November 30th, 2010:
Starting Your Own Marketing Agency
Trendline Interactive is a new email and online marketing agency started by Morgan Stewart and Andrew Kordek. Both Morgan and Andrew are thought leaders in interactive marketing and have personality to spare! They’ll be here to share some war stories and tips on getting your own agency off the ground.
November 23rd, 2010:
Marketing to an International Community
With guest Tamara Gielen of “Be Relevant”
and the Email Marketers club
Tamara Gielen of “Be Relevant” and the Email Marketers club, joins us to talk about marketing to the international community. A message that works in one market may backfire in another. We’ll talk about how to avoid that kind of disaster. As an independent email marketing consultant & coach Tamara Gielen helps customers harness the power of email marketing, blogging & social media to attract customers, establish thought leadership, nurture relationships and increase sales.
November 16th, 2010:
Confessions of a Spam King
With guest John A Caldwell of Red Pill Email
For some reason Bill Waggoner didn’t make it for the show. One does have to wonder why, if his position is so solid, he would pass up a great opportunity to explain and defend it. However, Jeff and Jim and John Caldwell did get into a good discussion about spam and several other fascinating issues regarding email, social and even direct marketing which you should enjoy.
November 9th, 2010:
What can the EEC and Email Marketing
Conferences do for you? With guest Ali Swerdlow
of the Email Experience Council (EEC)
Jeff and Jim welcome Ali Swerdlow of the Email Experience Council to eMail Radio!
You can bet Jeff will want to get her opinion on one of his favourite subjects: Do we have too many email marketing conferences happening too close together?
November 2nd, 2010:
Are YOU sending enough email?
With guest Dela Quist of Alchemy Worx
Alchemy Worx CEO, Dela Quist joins Jeff & Jim to pose the question:
Are YOU sending enough email?
Current thinking in email marketing is dominated by DM techniques with a particular focus on RFM; leading to an overreliance on relevance, timing and ever tighter targeting. In effect what we are trying to do is get everyone to open click and buy from a greater percentage of the email we send …… by sending fewer and fewer messages! But can less really be more?
October 26th, 2010:
Email Marketing Testing – What and How Often?
With guests Kelly Lorenz of Bronto
and Nathan Maxwell of Delta Apparel
The fact is that most email marketers simply don’t test enough. You should be split testing such things as subject lines and calls-to-action. That’s just the start, what else should you be testing with your campaigns and how best to do it? Kelly Lorenz email marketing strategist of Bronto and Nathan Maxwell, eComm Marketing Manager at Delta Apparel will join us to put testing to the test and answer your questions!
October 19th, 2010:
Email Marketing Deliverability
With guest Tom Sather of Return Path
Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge. Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions! Tom will have plenty of insight and tips to help you get your message to your subscribers!
October 12th, 2010
Email Marketing for the Holidays
With guests Dylan T. Boyd of eROI
and Chad White of Smith-Harmon
Chad White of Smith-Harmon and Dylan T. Boyd of eROI join us to talk about email and social marketing for the holiday season! The holiday season brings in a big chunk of your revenue! Are you taking full advantage of email and social marketing to increase that ROI? Dylan and Chad are experts on holiday email marketing and they’ll be here with lots of advice and answers to your questions!
October 5th, 2010:
Mobile Marketing 101 With guests Jared Reitzin
of MobileStorm and Len Shneyder of Unica
Smart phones and tablet PCs are fundamentally changing how people connect to the web and to your brand. Have you gone mobile with your marketing? There’s no time to waste! Jared Reitzin, CEO and founder of MobileStorm and Len Shneyder of Unica join us to help you understand and get started with mobile and SMS marketing! As always, we’ll be taking your calls live!
September 28th, 2010:
Are your blog and email marketing friends?
With guest Karen Talavera of Synchronicity
Marketing
Karen Talavera of Synchronicity Marketing joins us to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website (more and more these days, it may BE your website). With the impact of search indexing and social sharing, it’s likely that many potential readers are first landing on your blog pages – not your home page or product pages.
September 21st, 2010:
The Truth about Email Marketing
With guest Simms Jenkins of BrightWave
Marketing
Author, blogger and CEO of BrightWave Marketing, Simms Jenkins, joins Jeff and Jim to talk about the biggest challenges facing email marketers today. Plus, we take your calls live!
September 14th, 2010:
Email Metrics Explained
With guest Luke Glasner of Glasner Consulting
As the Co-Chair of the EEC’s Measurement Accuracy Roundtable since 2008, Luke has played a lead role in creating the first industry standard for measuring email metrics and how the calculations behind those metrics are applied by Email Service Providers. We’ll tackle the question: What metrics matter and what don’t? We’ll also take live questions and calls about email marketing reports and metrics.
September 7th, 2010:
The Future of Email Marketing With guests
Mark Brownlow of Email Marketing Reports
and Bill McCloskey of Email Data Source
Email marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder of Email Data Source. Join Jeff and Jim Tuesday at 1 PM ET to talk about where email and social marketing is at now and where its going in the future!
Certainly there’s lots to talk about considering recent events such as Gmail’s Priority Inbox feature. We’ll take a look at where we are at and where email marketing is going!
August 31st, 2010:
Email and Social Marketing Go Hand in Hand
With guest DJ Waldow of Blue Sky Factory
DJ Waldow of Blue Sky Factory joins eMail Radio to discuss how email marketing and social media go hand in hand! We’ll take your calls/questions live!
We’ll open up the lines and take your calls on everything from list building to integrating social media and email!
August 24th, 2010:
New to email marketing? Got questions?
We got answers! With guests Kim Stiglitz
and Poppy Thorpe of VerticalResponse
Kim is Director of Retention & Conversion Marketing at VerticalResponse and her focus is helping new clients get up and running fast with their email marketing campaigns! So, she’s one person who can definitely answer your questions and help you reach your goals with email and social marketing! Poppy is the Social Media Manager for VR and is well-equipped to answer questions on integrating social and email for small business.
August 17th, 2010:
Email Marketing Communities & Spam Laws
With guests Matt Vernhout of Thindata
and Dennis Dayman of Eloqua
Matt is responsible for maintaining industry-leading deliverability rates. He is an industry advocate, participated on Canada’s Anti-Spam Taskforce, and speaks authoritatively about email marketing, deliverability and ISPs, leading trends, tools, techniques, risks and opportunities. Dennis has more than 17 years of experience combating spam, security issues, and improving email delivery through industry policy, ISP relations and technical solutions. He leverages his experience and industry connections to help customers maximize their delivery rates and compliance.
August 10th, 2010:
Deliverability & Why List-Buying is a Bad Idea
With guests Stephanie Miller of Return Path
and John Caldwell of Red Pill Email
Stephanie is Vice Chair of the EEC, a customer advocate, and an expert at creating amazing online experiences that build brands and drive revenue. With 20+ years of experience, she helps online publishers and marketers optimize their email channel revenue, starting with inbox deliverability. John is active in email marketing and operations since 1996 and is experienced in integrated and tactical email marketing and operations. He has brought his best practices, customer segmentation, and operational analysis to a number of major clients.
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Listen @ work, home or on your smart phone or embed our player right on your blog!
Show archives!
All shows are archived immediately after the live broadcast in MP3 format for easy download and listening!
Each show is integrated with Twitter @ #emailradio!
You can post your questions or suggestions there and we can provide links to online resources for our callers!
Call us or Skype us!
You can call in via 347.637.3461 or use Skype for free – the Skype link will be visible on the show details page once we are live.
Advertise on eMail Radio!
Reach a targeted audience of email marketers with your product or service on eMail Radio! We provide the scripts and professionally voiced spots to make your message shine! Contact Jeff at TheeMailGuide.com for information!
About your hosts
Jeff Ginsberg has over a decade in the email marketing business. He’s sought after as a consultant and speaker on all things related to online marketing. He’s got a keen sense of humour and a straight up kind of attitude.
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eMail Radio Debut Show 1 PM EST August 10th 2010!
Who better than North America’s largest email marketing association to help you understand if your email marketing challenges are unique or shared by others in the industry? We are kicking off eMail Radio with a conversation with leaders from the Email Experience Council of the Direct Marketing Association (www.emailexperience.org). Ali Swerdlow is the executive director of the Council – the largest working group of the DMA and Stephanie Miller is volunteer Vice Chair of the Council. (Her day job is at email deliverability company Return Path (www.returnpath.net)).
Both have been with the Council since its inception more than four years ago, and work with the industry’s member committees around advocacy, standardized metrics, design, deliverability and list growth. They are even launching a consumer website. We’ll talk about what’s hot, give feedback for the DMA/eec agenda in 2010 and beyond, and answer your questions.
Also joining us will be John Caldwell of Red Pill Email. Active in the email marketing and operations space since 1996, John Caldwell is an innovative marketing executive experienced in integrated and tactical email marketing and operations. As an independent consultant John has brought his utilization of email marketing best practices, including customer segmentation and profiling, and operational analysis, to a number of major clients including Teleflora, eHarmony, Experian Consumer Direct (FreeCreditReport.com), and more.
John is a veteran of email marketing and a crusader for best practices in the industry. He tells it like it is and calls them as he sees them. He also happens to be one of the funniest people you’ll ever talk email with!
