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May 17, 2012 – Online Marketing Pros – Successful Email Marketing & the Perfect Landing Page – Louisville, KY
The Secret Formula To Email Marketing Success
According to the Direct Marketing Association, in 2010:
Email Marketing generated a return of $43.01 per every dollar spent
Email outperformed every other marketing channel EXCEPT social media
38.5% of businesses surveyed indicated email marketing as one of their top 3 advertising mediums.
Second to SEO, email marketing generates the most lead conversions
Email was cited as the top website traffic generating tool for retail and restaurant establishments. Click here for details.
May 10, 2012 Center for Nonprofit Success – 25 Ways to Drive Traffic To Your Website - Chicago , IL
Your nonprofit can have the world’s greatest, interactive website, but if no one visits it, you won’t get much benefit from it! Learn about effective ways of driving people to your website. We’ll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies – most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website. Click here for details.
May 22, 2012 – Software Alliance - Why email marketing is your most valuable sales tool - Parc Dewi Sant, Carmarthen
Have you got a Facebook Page? How often do you tweet? Aren’t you on LinkedIn yet? Everyone’s talking about social media.
With so many new and exciting ways to connect to your audience it can be easy to think email marketing is old hat or on the way out.
But you’d be wrong.
A targeted list of email addresses is the most powerful asset in any business. It is through email that sales are made. Come to this one-day workshop and find out why, and how to utilise email marketing to generate sales. Click here for details.
May 23, 2012 Jump 2012 New York – New York, NY
JUMP is a one-day conference for senior marketers looking to join up on and offline campaigns, data, technologies, agencies, creative and knowledge. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the marketing mix and finding new hybrid strategies that combine on and offline. Click here for details.
May 24, 2012 Econsultancy - Email Marketing Roundtable – London, UK
To share knowledge, experiences and best practice on the topic in question, also covers issues, trends and developments. Network with like-minded industry peers.
Typical agenda covers – Market watch, best practice ‘Clinic’, research and measurement, budget allocation and resource allocation, other key resources.Click here for details.
May 31, 2012 – MoreSales.ca - 5 Steps to Effective Email Marketing – Galt Country Club, Cambridge
Do you know how best to communicate with your customers using email marketing tools? This seminar will cover all the basics to plan your email marketing program.
•Learn what different types of emails can be sent
•Learn how to define goals, establish a call to action and track the success
•Identify who wants to read your emails
•Know when to send and how often
•Understand how to provide value in your emails and measure impact Click here for details.
DMA & EEC – Email in the Marketing Mix – New York – June 6-8, 2012 & Chicago – November 8-9, 2012
Which channel has one of the highest returns on investment? If you said email, you’re on the right track and this course will help you continue on that knowledge path. Email marketing allows you to reach valuable customers rapidly, frequently, and economically while delivering among the highest returns of all direct marketing channels. Discover how to develop effective email campaigns that get you noticed in a crowded inbox and truly drive results. You’ll walk away with winning email marketing strategies and tactics you can apply immediately to better engage and retain valuable customers, grow new business, and increase revenue and contribution.
Click here for details.
June 11-14, 2012 – MarketingSherpa – Optimization Summit 2012 - Denver, CO
The Optimization Summit is laser-focused on helping marketers discover what really works in optimization and how to apply the science of optimization to their specific marketing needs. Our last Summit was sold out, and we plan to accommodate an even larger crowd in 2012, as we continue to improve programming to best serve your needs.
Click here for details.
July 3, 2012 – emarketeers – Email Design Training Course – London, UK
With inboxes getting busier by the day, it has never been more important to make your email marketing campaigns stand out from the crowd and engage the customer.
Emarketeers’ Email Design course aims to unlock the secrets behind successful email creative, and reveals how smart marketers and designers take advantage of the channel’s unique features to deliver high levels of customer engagement. During the day we will work through real-life practical examples giving you experience in planning, designing and producing the perfect email campaign. Click here for details.
September 4-6, 2012 – Content Marketing World 2012 – Columbus, OH
Content Marketing World is the largest gathering of content marketing professionals in the world. OUR 2011 EVENT brought together over 600 marketing professionals from 18 different countries.
Attendees for our upcoming conference already include marketing professionals from Level 3, Google, SAS, IBM, Majestic Steel, Deloite, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and hundreds of other leading small and large brands. Click here for details.
October 2-4, 2012 – SMX – Search Marketing Expo – New York, NY
Attend SMX East and you’ll take away tactics that increase traffic to your web site, increase conversions…and sales!
Choose from 60 sessions on search engine marketing topics including search engine optimization, paid search advertising and social media marketing on Facebook, YouTube and Twitter. Click here for details.
October 4-5, 2012 – MarketingProfs – B2B Forum 2012 – Boston, MA
The B2B Forum isn’t just another event. It’s the event for B2B marketers. Marketers who don’t just follow best practices, they create next practices. Marketers who aren’t afraid to be distinctive, get inventive, and push industries forward. Marketers who don’t merely lead with thoughts, but build success with decisive actions.
Click here for details.
October 21-26, 2012 – eMetrics – Marketing Optimization Summit – New York, NY
Join us as we celebrate 10 years of turning data into insight:
Investigate social media, online media, mobile marketing and as always, marketing analytics.
Soak up intelligence from keynotes, breakouts, clinics, labs, roundtable discussions and your peers.
Take advantage of unparalleled networking.
Enjoy parties, receptions, and The Big Apple. Click here for details.
November 7-8, 2012 – Ad Tech New York – - New York, NY
Brands, agencies, publishers and service providers come together to share, network, learn and do business.
Be an exhibitor or sponsor for ad:tech, the largest digital marketing show in the world, ad:tech New York November 7-8, 2012.
Registration will open in April 2012 Click here for details.
November 12-16, 2012 – Search Engine Strategies brought to you by ClickZ – Chicago, IL
Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you’re at it, network with peers and leading industry vendors. Click here for details.
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May 9, 2012 – Silverpop – Achieving cart abandonment email remarketing success – 2PM – 2:45PM BST
Your social media marketing system is INCOMPLETE without email marketing!By attending this unqiue webinar, you’ll learn how to create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you’ll get tips on how to build strong connections with your audience that lead to referrals, repeat business and brand loyalty. Click here for details.
May 16, 2012 – Plan to Engage and Brighttalk - International Email Marketing Summit
Join us at #IEMS12 and learn all about the latest trends, best practices and case studies in email marketing from top experts from around the globe at the first truly international email marketing summit brought to you by Plan to Engage and Brighttalk.
Attend this international email marketing summit and stay ahead of the curve! Not only will you be inspired by the latest tactics that work but you’ll also walk away with a list of action items to implement within your own email marketing programme. Click here for details.
May 23, 2012 – Newsweaver – Best practice tips on creating email designs that engage and get clicks
This webinar will take you through best practice tips and ideas for create a memorable and useful email newsletter template, along with a check list of what to look at before you sign off on the design, and what elements that should appear in every email you send. Click here for details.
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