Location: Orlando, Florida Area

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing, Advertising, General Business

Industries: Financial Services

Posted: June 23, 2009

Pay Range: $40,000 – $55,000 Per Year

Pay Description: Based on experience

Job Description

This position focuses on our e-mail marketing efforts and offers a tremendous opportunity to manage an online marketing team in one of the fastest growing industries. We offer a Health benefits (Medical, Dental, and Vision), 401(k) plan, tuition reimbursement, and a fast paced working environment.

Responsibilities include:

•Run and manage our outbound e-mail application and maximize the application’s potential. Experience with mass e-mail senders such as Constant Contact, and Silverpop is a plus.

•Develop, create, and publish e-mail Marketing materials to be sent to clients and various interest groups

•Supervise the activities of an email team, writers, and designers to create an effective e-mail.

•Act as subject matter expert for program managers by assisting in the strategy of email campaigns.

•Report and analyze the results of e-mail Marketing initiatives

•Ability to articulate and champion email marketing best practices and standards

•Exceptional project management skills and attention to detail

•Passion for data and metrics

•Ability to strategize, plan and develop multiple department email campaigns while working on optimization during execution for continued performance improvement

•General understanding and basic knowledge of HTML

•Strong understanding of direct-to-consumer business, competitive/business environment and consumer behavior

•Strong verbal and written communications skills

•Ability to work independently and cooperatively in a diverse group

•Monitor and ensure compliance with email policies and CRM best practices

o CAN-SPAM compliance
o CRM contact strategies and campaign processes
o Research and report on industry best practices

Skills

•Basic-intermediate HTML programming for coding emails. Understanding of CSS.

•Aptitude to understand databases and related technologies

•Strong quantitative and analytical skills

•Strong oral and written communication skills (Bi-lingual is a huge plus)

•Excellent organizational and prioritization skills

•Exceptional work ethic, ability to perform under pressure and meet deadlines

•Experience working with customer segmentation.

•Ability to build effective working relationships with colleagues inside and outside the organization

•Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines

•Knowledge of marketing or promotional planning processes and marketing operations

•Ability to manage development of campaigns to ensure flawless execution

•Experience using customer data to determine targeting criteria as well as test designs within an overall contact strategy

•Must have Excel skills (Charting, Formulas, etc.) and be technically savvy

•Well versed in CAN-SPAM regulations and global electronic regulations

Company Description

Market Traders Institute, Inc (MTI) is a leader in Forex education and is also world’s oldest and most trusted Forex educational institution. The organization is headquartered in beautiful Lake Mary, Florida, but also has locations throughout the Caribbean, and Latin America.

MTI combines performance oriented education techniques, state of the art trading and analysis software, online interactive Forex trading rooms and comprehensive live and online support. For many, MTI is synonymous with high standards, effective teaching, sound Forex instructional materials, and a dedicated commitment to performance orientated results, not theory.

Additional Information

• Applicants with recommendations are preferred.
• Referrals through network preferred.
• No third party applications.

Job ID: 706333

http://www.linkedin.com/jobs?viewJob=&jobId=706333