EmailInsider: Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence
Source: Email Yogi
by Sundeep Kapur
Have you ever hosted a focus group discussion amongst those you serve? It is a great idea to stay in touch with the consumer as you can take pulse of the campaigns that you are sending and listen to direct feedback. This can be held in person, over the web, or even by a simple survey. Here are some questions to ask the consumer.
1 – Why did you sign up for email?
Have them list the reasons they signed up for your newsletter. Ask them what other campaigns they receive (from other companies). Share with them the goal of your newsletter and see if there is agreement. Use this feedback to see if you are meeting their general expectations.
2 – What do you like about our campaigns?
Have them list three to five things they like about your campaigns. Ask them about specifics – see if they remember some of your past campaigns (without showing them any of these campaigns). Ask them to help you prioritize your content. See what people like to read within your campaigns. Ask them what they think about campaign resends (to non openers).
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