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EmailInsider: Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

EmailInsider: Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence


Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

Source: Email Yogi

by Sundeep Kapur

Have you ever hosted a focus group discussion amongst those you serve? It is a great idea to stay in touch with the consumer as you can take pulse of the campaigns that you are sending and listen to direct feedback. This can be held in person, over the web, or even by a simple survey. Here are some questions to ask the consumer.

1 – Why did you sign up for email?
Have them list the reasons they signed up for your newsletter. Ask them what other campaigns they receive (from other companies). Share with them the goal of your newsletter and see if there is agreement. Use this feedback to see if you are meeting their general expectations.

2 – What do you like about our campaigns?
Have them list three to five things they like about your campaigns. Ask them about specifics – see if they remember some of your past campaigns (without showing them any of these campaigns). Ask them to help you prioritize your content. See what people like to read within your campaigns. Ask them what they think about campaign resends (to non openers).

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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