Job – Affiliate Email Marketing Manager – Eddie Bauer – 02-16-2011
Affiliate Email Marketing Manager – Eddie Bauer
Responsible for driving customer acquisition through affiliate marketing and digital marketing channels while meeting aggressive sales growth and efficiency targets. The position is responsible for managing the Eddie Bauer affiliate program through Google Affiliate Network, managing the Eddie Bauer storefront and marketplace relationship with Amazon.com, managing comparison shopping engines (CSEs), driving new affiliate marketing opportunities, and product data feed management.
• Manage affiliate program through Google Affiliate Network, including: campaign management (e.g. promotions, ad creative, ad placements); affiliate newsletter and communications; relationships with top affiliates; new affiliate recruitment; commission strategy; fraud and policy enforcement; and budget management.
• Manage the Eddie Bauer presence in marketplaces, with particular focus on Amazon.com. Manage the relationship with Amazon.com, including: storefront management; product data feed optimization; issue resolution; partnering with Amazon.com on marketing opportunities; and budget management.
• Manage placements with comparison shopping engines (CSEs), including: drive growth in CSE program through expansion to new engines and program optimization (e.g. enhancements to product data feed); direct agency resources on day-to-day execution of CSE strategies; and budget management.
• Manage development of new affiliate marketing opportunities, including: new channel development; strategic marketing partnerships; and development of new revenue-sharing-based marketing initiatives.
• Manage new digital marketing initiatives on an as-needed and/or project basis.
Other post by this Author