Search Results: 23
Most businesses have customers who love them and who love to talk about them. You’ve probably spent a lot of time and energy building up your business, so now it’s time to locate those people who love to shout from the mountain tops how great they think you are. Why? Well eventually you’ll want to reach out to these very special people, thank them and treat them extra special. The... [Read more]
Please give a warm welcome to our newest sponsor: Port25 Solutions! We apperiate the support our sponsors give us both financial and otherwise and hope you’ll click those banners! Here’s a little bit of information about Port25 Solutions right from their “About Us” page: “Port25 Solutions is the leading provider of e-mail infrastructure software that helps enterprises... [Read more]
Black Friday is the tradtional day of deals when thoughts of sugar plums and 200 dollar laptops start dancing in our heads! Here at The eMail Guide we have deals galore to offer today and we are starting it off with a whopping 25% savings coupon towards upgrading your listing to our Showcase level! The best part is no line ups! Find out how to claim your listing and your savings here! Read More →
Just how wide should and email be? I know that everyone builds them a little different when it comes to girth, but I have not seen many under 300 px wide. This one in point is 265 px wide. So skinny I thought for a moment that maybe I had a rendering issue. But alas I scrolled down and found the rest. Now I see lot of European email marketers roll it thin, but in my opinion they are running it way... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
What’s in it and how much? The guide comes in at a whopping 293 pages with almost 200 charts, tables and graphs. At that size I was pleased to see just how easy a read the report actually was. When you consider the value of the data in MarketingSherpa’s 2010 eMail Marketing Benchmark report, it’s a steal at just $447. Who should read it? While this report is by no means a beginner’s... [Read more]
Taking those first steps towards integrating social media with eMail marketing can seem rather intimidating. There’s a lot of pressure on marketers right now regarding this issue and the media hype about eMail versus social media isn’t doing anything to reduce that. So, I was quite pleased to find VerticalResponse twittering about their eMail and social media integration checklist in pdf format. You... [Read more]
In an effort to stem the Nor’easter of frenetic twittering and blogging created by the Wall Street Journal’s recent predictions of the imminent death of eMail. The eMail Guide intends to square off against them and take a strong stand on the issue along with the eMail marketing community who have been speaking loudly and clearly in their belief that email is not dead. Lord knows Wall Street has... [Read more]
Andrew Cherwenka of Trapeze.com had an excellent blog at Huffington Post this week titled: “The problem with social media agencies”. I couldn’t agree more when he points out that the internet has always been a socially (community) driven medium (despite the fact that some ad agencies may only be realizing that now) – it’s not new, that’s the whole point of the darn thing. He also mentions... [Read more]
Brendan Lewis got a lot of tweeting going today after one of his posts made mention of keeping it simple when it comes to HTML in eMails. It seems a lot of people keyed on that one point with their RTs and yet the full post had 7 solid nuggets of common sense wisdom gleaned from Brendan’s experience with eMail Marketing. I’d hate for you to miss the original post so here it is. Besides, according... [Read more]
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November. Here’s what the report had to say about SMBs regarding eMail and social... [Read more]
Cynthia Edwards of Razorfish had a great post Monday asking a very good question: Do your eMails reflect the emotions that define the holidays? She used half a dozen classic Christmas songs to illustrate the moods present during the holidays and suggest an approach. This is excellent reading and good advice but, she pretty much steered clear of something that has become a touchy subject: the holidays... [Read more]
Smart eMarketing is about building relationships and in order to establish those relationships you have to know how to communicate with those you want to reach out to. Would you call someone who’s ordered your catalogue and begin reading it to them over the phone? In our Google News roundup last Wednesday, I mentioned an article about eMail relevance and how the “wired” generation perceives... [Read more]
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more... [Read more]
I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing... [Read more]
Who doesn’t love the tricks and treats of Halloween? I know I sure do! So, I started looking around for treats to offer you today and decided to serve up top mistakes to avoid from the eMail marketing blogosphere. Your tips are welcome too! Just leave a comment and I’ll add them. While each list shares a lot in common with the others (that’s good right?), they all offer their own take on the... [Read more]
Bill C-27 is in part the Canadian government’s attempt to regulate eMail marketing and reduce spam abuse. The bill is winding its way through the commons right now and the Conservatives want to have it passed into law by the end of the year. If you currently use eMail or plan to use it for marketing, you’d better get dialled in now and make sure all your digital ducks are in a row. We here at... [Read more]
As I mentioned Monday in our Google News, eMail marketing Constant Contact has a nice treat with a cool new trick for SMBs and organizations interested in marketing events. Constant Contact claims Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants and capture and track registrations and payments... [Read more]
Location: Orlando, Florida Area Type: Full-time Experience: Mid-Senior level Functions: Marketing, Advertising, General Business Industries: Financial Services Posted: June 23, 2009 Pay Range: $40,000 – $55,000 Per Year Pay Description: Based on experience Job Description This position focuses on our e-mail marketing efforts and offers a tremendous opportunity to manage an online marketing... [Read more]
Email Account Director Job Information Posted: Thursday, June 25, 2009 Modified: Thursday, June 25, 2009 Division: Advertising & Marketing Services Salary: $175K Location: New York New York Us Job ID: 1702017 (Advertising & Marketing Services Company Job ID) HireDiversity Job ID: 2524305 PLEASE IF YOU DO NOT HAVE EMAIL EXPERIENCE DO NOT APPLY Responsibilities -Hire, mentor,... [Read more]
