Search Results: 9
Over the years I have heard quite a few musings from executives on the state of the email programs. Here are some of my favorites: Why do we need a preference center? Giving people a choice will limit the amount of people we can send too. Everything is just fine with our email program. Why should we invest in more people to just push email out? Opt down? Sounds more like a hassle and why should... [Read more]
Tuesday November 30th @ 1PM ET Trendline Interactive: Starting your own marketing agency Trendline Interactive is a new email and online marketing agency started by Morgan Stewart and Andrew Kordek. Both Morgan and Andrew are thought leaders in interactive marketing and have personality to spare! They’ll be here to share some war stories and tips on getting your own agency off the ground. Call... [Read more]
Source: Synchronicity Marketing By Andrew Kordek As most of you are aware, October is National Breast Cancer Awareness Month. I have seen numerous campaigns from the local events to NFL players showing their support on the field. Since email marketing tends to be such a highly visible and profitable medium, you don’t see many companies dedicate an entire email to raising awareness of any... [Read more]
Source: Trendline By Morgan Stewart Here goes. My first post as the CEO and co-founder of a new interactive agency—an email-centric interactive agency. Am I crazy? Depends on how you look at it. Ask anyone who knows me well and they will probably say, “Yeah, Morgan’s kinda kooky.” But from a business perspective, I believe an agency focused on email marketing makes all the sense in the... [Read more]
Reports in email marketing are as essential as breathing is to keep alive. Any self respecting email marketer relies on reports generated from their ESP to assess the success or failure of their email program. Critical business decisions are made from the reports, so dead-on accuracy is key. However, before checking the accuracy of the reports, one must make sure that what they are looking at... [Read more]
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be a pig (greedy) in what you did as a sales person. I took that quote to heart (even though I am not sure if its entirely true about the hog). Is your email marketing program a pig or a hog? Pigs... [Read more]
Part 6 – Make it difficult too unsubscribe. The best thing your can do for your email marketing program is ensure that not a lot of people unsubscribe from it. While subscribers should be thankful that they get email from your organization, there are the select few who at at one point want to be removed from your list. Simple solution to this common problem: make it difficult for the user... [Read more]
There are quite a few visible elite email marketers out there today. Some I consider my friends and most I consider my colleagues. The email marketing elite are folks that I classify as being extremely active in the email marketing community on many levels. Most write articles, publish blogs, belong to private email discussion lists, and participate in communities including twitter, the EMC and... [Read more]
We’ve been getting a lot of interest from new contributors who want to blog for The eMail Guide over the past few months. This, of course, is a great indication that we are really making an impact on the eMail marketing community and engaging same and that’s great! We’re pleased to introduce our latest blogger: Andrew Kordek, Manager of Optimization, Groupon Andrew I. Kordek is the... [Read more]
