Search Results: 28
By: AWeber Your website and email marketing lists aren’t just business tools that help you connect with customers and prospects – in effect; they’re the digital manifestation of your presence and personality. So while it’s tempting to think about these resources as simple text blocks and images, don’t underestimate the psychological impact these bits and bytes can have on your readers. One... [Read more]
By: AWeber This is a guest post by Gregory Ciotti, an AWeber user who blogs about WordPress marketing at Sparring Mind. The simple truth when it comes to collecting more email subscribers for your AWeber email campaign is this: Add more web forms to give people more chances to join your list. But over-used and badly placed web forms can leave your readers feeling bombarded and annoyed, while... [Read more]
By: AWeber Do you have a mobile plan for the holiday season? MediaPost reports that almost half the US population has a smartphone now. Of those smartphone users, 87% of themuse their phones for email and Internet access. And this holiday season, nearly half of all smartphone users plan to do their gift shopping from their phones. This means it’s probably a good idea to make your email marketing campaign... [Read more]
By: AWeber Consumers spend more of their online time on Facebook than on any other website. Social networking has always been personal and scheduled changes to Facebook profiles take the narcissistic focus to a whole new level. Profiles will turn intoTimelines that chart a user’s lifetime achievements and milestones all the way back to their birth. It’s a new depth of personal. Your customers... [Read more]
By: AWeber Yesterday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe. Click on the map, and it’ll zoom in to a breakdown of emails in that area (with all emails anonymized). Keep clicking, and it’ll display fascinating facts about Yahoo!’s user base. You can also choose to either show or hide... [Read more]
By: AWeber Writers plot with it. Businesses use it in meetings. Chris Brogan does it. And you can plan your email marketing campaign with it. What is it? Well, the title probably gives it away. So enough with the dramatics. Let’s talk about how you can use a mind map to get your email campaign rolling. This technique is right for you once you’ve already jumped the first few hurdles in deciding... [Read more]
By: AWeber When is it a good idea to use images to promote what you’re selling in your email marketing campaign? Email Marketing Reports described how image-heavy emails can outperform the alternatives in the right circumstances and with the right execution. This may not sound surprising, but the key phrase here is “in the right circumstances and with the right execution”. We looked at a number... [Read more]
By: AWeber “Whitelist us for better deliverability.” “Choose a delivery format.” “Update your subscriber preferences to opt out of future mailings.” You understand what all these phrases mean, but are they clear to your subscribers? Chances are your subscribers aren’t in the email marketing biz. Editing out the jargon and replacing it with wording they can understand will help them... [Read more]
By: AWeber Did you know split testing is actually part of everyday life? It can happen when you try on different outfits. Or if you try a different ingredient in your recipe. Or maybe you’re comparing ways to tell people you want to take one of those vacations to the moon so you know how you should break it to your spouse. Split testing is all about testing different options to find what works... [Read more]
By: AWeber Your from line is your branding in the inbox. It sparks instant recognition of your business. And since it’s the very first thing subscribers see, it may be the biggest factor in getting your emails opened. So hopefully you don’t just swap from names without blinking an eye. Hopefully you blink several times while you’re thinking about the consequences. While switching from names... [Read more]
By: AWeber Hipsters. They’re elusive, yet they’re everywhere. They defy definition, but you can often tell when you’ve spotted one. They’re an American sub-culture of fashion stereotypes that embraces what’s obscure and makes it cool, and they have plenty of inspiration for email marketing. Wait, what? Being “hipster” is often described as a state of mind: An independent attitude, vintage... [Read more]
By: AWeber After 4 months, the average click rate from the average subscriber drops to less than 1%. That’s pretty low. But you can avoid such an extreme click-through crash, if you know how. You see, your 4 month-old subscribers probably get the same emails as your newest readers. But 4 months in, they’re at a different stage in their relationship with your brand. So are readers-turned-customers.... [Read more]
By: AWeber It’s every email marketer’s challenge: creating just the kind of messages that subscribers will enjoy and respond to. The straightforward solution is simply asking each subscriber what they’d like to receive. Asking at sign up can make your form too long and off-putting. So ask for preferences in an email survey instead. You’ve seen how surveys can help you deliver... [Read more]
By: AWeber This is a guest post by Andreas of London Cyclist. He contacted me asking if he could share how he’s achieved increased open rates for his email marketing campaigns. I think you’ll enjoy his story and advice. Take it away, Andreas! -Justin Premick Listening in awe to a highly accomplished blogger about how she built her email list, I only had one burning question in my mind. When the... [Read more]
By: AWeber Don’t you dare click that “queue” button. I see you sitting there, with your AWeber account open, itching to get your next email newsletter out the door. Yes, you’ve thought up some pretty interesting content, you’ve checked your spelling and you’ve aligned your images properly. You can’t wait to see what kind of response this one gets. I know. But just hold on a tic. You’ve... [Read more]
By: AWeber Have you noticed that your subscriber engagement has decreased over time? Are you looking to get your online store more traffic from your email marketing campaign? With just a few changes you may be able to get back on track! Inform Interiors is owned by Niels Bendtsen, and sells contemporary furniture online and in their Vancouver store. They have a fairly successful email campaign that... [Read more]
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
By: AWeber In a recent survey of 80,000 email marketers, over 80% of respondents told AWeber that it is “very valuable” to them to know which subscribers purchase their products. With sales tracking, you can easily see how many sales your email marketing campaigns generate, as well as how many dollars that campaign brings in. As the survey results indicate, that information is highly... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
