Search Results: 31
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
By: AWeber In a recent survey of 80,000 email marketers, over 80% of respondents told AWeber that it is “very valuable” to them to know which subscribers purchase their products. With sales tracking, you can easily see how many sales your email marketing campaigns generate, as well as how many dollars that campaign brings in. As the survey results indicate, that information is highly... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
By AWeber How Can a Preheader Improve Response Rates and Deliverability? In the uses I’ve seen, preheaders typically aim to do one or more of the following: Link to an online version of the email and/or remind subscribers to turn on images.Why: Many people view emails with images turned off. If your email relies on images to drive clicks or get a point across, you want those subscribers to be able... [Read more]
When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented while integrating email, mobile, and social media will be a strategic key to successful email marketing campaigns in 2011. ~ Jeff Ginsberg There’s... [Read more]
Source: AWeber by Rebecca Swayze It’s no marketing secret that to uncover the opinions of their consumers, big companies go straight to the source by polling, running contests and soliciting feedback. Email marketers are picking up on the trend. Polls and contests are super easy to conduct via email using click tracking. They are cheap, and a viable alternative to costly market research. Enabled... [Read more]
Source: AWeber By: Amanda Gagnon Great wisdom has been known to come from the mouths of babes. So if you’re seeking the keys to good email marketing, you might look in the same place. And you wouldn’t be wrong. Small One, the toddler, holds the keys to good email marketing in her grubby little fist. We asked her to share them with you, and since she knows the importance of sharing with friends,... [Read more]
Source: AWeber by Amanda Gagnon Getting subscribers, getting responses, getting a return on investment – these are the concerns of email marketers. And they’re important, but all that “getting” can be unbalancing. When it’s time to regain equilibrium, consider how all you’ve gotten could help you give back. As an email marketer, you have the means – and the permission – to contact... [Read more]
Source: AWeber by Rebecca Swayze Everyone makes mistakes – even email marketing geniuses (hard to imagine, we know ). Yet with so many things to double and triple-check before sending a campaign, it’s easy for important components to slip the minds of seasoned pros and newbies alike. In fact, The Retail Email Blog regularly posts about the mistakes and “oopsies” of big email marketers... [Read more]
Source: AWeber by Amanda Gagnon It can be easy to put together a whole email without thinking once about who will read it. Your mind is already crowded with content to arrange, goals you need to hit and ways to optimize response. You might not pause to think about your list. You might instead just cross your fingers and send your email zinging toward it? – the “spray and pray” process. But... [Read more]
Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round of the series, I spoke with: John Caldwell, Independent Consultant and author of RedPillEmail.com Rory Carlyle of Carlyle Inc. Kelly Lorenz of Bronto Software Kent McGovern of 1ShoppingCart.com Read More →
