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Posts tagged with: B2B

Two Principles of Psychology to Incorporate into Your Email Marketing by Laura Ashley @tailoredmail

Two Principles of Psychology to Incorporate into Your Email Marketing   Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of others when determining how to behave or when deciding...
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3 Guiding Principles for Customer Relationships by Laura Ashley @tailoredmail

3 Guiding Principles for Email Marketing Customer Relationships The examples provided here are shown in the context of email communications, however they apply broadly to marketing and customer loyalty. Guiding Principle #1: Don’t bait and switch. This one should be so obvious.  Creating...
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Knock, Knock… Who’s There? Spam. Spam Who? by Joi Brooks @joibrooks

Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling...
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The Email Marketing Unsubscribe Experiment By Marco Marini @ClickMail

The Email Marketing Unsubscribe Experiment  Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most...
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Does email authentication matter? by Al Iverson @aliverson

  • Does authentication matter?
Does Email Authentication Matter? The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004, and here we are again today, almost exactly six and a half years later, and we’re...
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Stop before pressing send: Is your email marketing leaving money on the table?

  • Stop before pressing send: Is your email marketing leaving money on the table?
Plan to Engage offers no-nonsense advice to improve relevance and ROI of email marketing campaigns Organisations uncertain why their email marketing is not ‘working’ can now turn to Plan to Engage (www.plantoengage.com) for practical advice, tailored to their specific needs,...
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Top 12 Animated Emails of 2010 by Anna Yeaman @stylecampaign

  • Top 12 Animated Emails
Here are my 12 picks – in no order – from 2010, out of 226 animated emails: 1. Harry & David {View} {03/22/10 / Ear-resistible! Exclusive Easter Gifts They’ll Love …} The animation intersects the navi bar, positioning it in...
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Making a Case for Outsourced Email Marketing Services by Scott Hardigree @indiescott

  • Making a Case for Outsourcing Email Marketing
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. They're seeking managed email marketing services because they’re frustrated and frugal. Does outsourcing your email marketing make (dollars and) sense to...
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Step-by-step: Using email, social and PR to pack your next event by Janine Popick @janinepopick

There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for...
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A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
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Three sure ways to improve your subject lines by Marco Marini @ClickMail

Three Sure Ways to Improve Your Subject Lines In email marketing, the importance of your subject line can’t be overstated. It’s the second most important factor in determining whether or not people open your emails, after the From address. You’d...
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#eMailRadio Presents: The Subject Line Show – How to Write Better Subject Lines

#eMailRadio host Jeff Ginsberg will be talking with you LIVE about the winning recipe to great subject lines. Call in and tell us your favorite subject line strategy for a chance to win…Seth Godin*!!! Join us LIVE at 1 PM...
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Subject Lines for B2B Email Marketing that Work by Janine Popick @janinepopick

  • VerticalResponse offers 29 great B2B email marketing subject lines that work
Subject Lines for B2B Email Marketing that Work When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had...
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Great Tips for Email Marketing NewBees by Jeff Ginsberg @dad_ftw

httpv://www.youtube.com/watch?v=sUg260MZr_0 Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among...
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Bypass image blocking by converting images to HTML by Anna Yeaman @stylecampaign

Anna Yeaman of StyleCampaign has a way for you to work those images into your eMail marketing without having to worry about client image blocking. It makes me nostalgic for the grand old days of ASCII art and BBS’s where...
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What is the biggest challenge facing email marketers in 2011? A video worth watching!

httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
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Email marketing metrics to watch by Jessica Best @bestofjess

  • Email Marketing Metrics to Watch
Last week, a friend of mine called in a favor. He was prepping for a big job interview and while he had great experience in interactive, he was begging me for a “crash course” in email marketing. As a true...
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BtoB: What marketers need to know about Canada’s anti-spam bill

  • Email Marketing : What marketers need to know about Canada’s anti-spam bill
Source: B2B By Karen J Bannan ed note: please see important posts from The eMail Guide below regarding Canada’s new anti-spam bill! ^jd Right now Canada is the only G8 country without anti-spam legislation in place. That’s about to change,...
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Email Transmit: 9 Guidelines for Successful B2B Email Marketing

  • Email Marketing : 9 Guidelines for Successful B2B Email Marketing
Source: Email Transmit By Adam Holden-Bache How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign....
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10 Tips for Having the Best Webinar Ever by Janine Popick @janinepopick

  • Email Marketing: 10 tips for the best webinar ever
10 Tips for Having the Best Webinar Ever If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success...
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