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Source: BusinessWings by Ryan Deutsch Ben & Jerry’s recently dropped its email marketing program in the UK to concentrate solely on social media promotions. Should this become a trend across other big brands, it would spell disaster for their marketing efforts. Relying entirely on one customer channel is a very shortsighted approach. To be an effective marketer today, companies need to... [Read more]
*Originally posted: Jul 19, 2010 @ 14:03 I scream! You scream! We all scream for clarity! One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben & Jerry’s what their actual plan regarding email marketing was…until now. Read More →
