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Posts tagged with: Benchmark Email

Extending Customer Engagement Through an Email Mini-Series by Denise Keller @benchmarkemail

Extending Customer Engagement Through an Email Mini-Series Roots, Jesus Of Nazareth, Lonesome Dove, The Winds Of War… there have been many extremely memorable mini-series that have represented the all-time best of television programming. As an email marketer, you too can...
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Benchmark Email – The Top 15 Email Marketing Don’ts

  • Benchmark Email - The Top 15 Email Marketing Don’ts
By: Benchmark Email If you are committing any (or even all) of these email marketing don’ts in your brand’s online promotional efforts, you need to stop now! Spam – This is the first and most important rule, as any hint...
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Benchmark Email – Easy Ways to Refresh Your Email Marketing

  • Benchmark Email - Easy Ways to Refresh Your Email Marketing
By: Benchmark Email Marketing is vital to the longevity of any business. However, if we keep using the exact same approach, things are bound to get stale over time. Change is good and often necessary when considering that you’ve got...
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Benchmark Email – Email Marketing Tips: Your Email Got Bounced. Now What?

By: Benchmark Email For something so simple, email marketing can get pretty deep. The typical business using this method is up to their necks in testing procedures, going over reports and plotting strategy for the next campaign. Surely there is enough to...
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Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust by Denise Keller @benchmarkemail

Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of...
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Benchmark Email – The Remarkable Power of A/B Testing for Email Marketing

By: Benchmark Email Ever since the dawn of email marketing, there has been the admonition to perform A/B split testing in order to accurately fine tune your campaign. This form of testing is simplicity itself: Send out half your emails with...
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Benchmark Email – Benchmark 5: Email Marketing Tips You Learned in Preschool

  • Benchmark 5: Email Marketing Tips You Learned in Preschool
By: Benchmark Email Today marks the first in our brand new series, the Benchmark 5. Each week, we’ll bring you a list of 5 somethings. It could be my five favorite foods or some marketing tips (probably not my favorite...
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Benchmark Email – Add More Social Media Buttons to the Body of Your Emails

  • Add More Social Media Buttons to the Body of Your Emails
You can now add four new social sharing buttons to your email marketing campaigns: Google+, Flickr, Yelp and YouTube. These clickable buttons can be added to any section of your email newsletter. A simple click from your subscribers will bring...
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The Top 25 Questions You Must Ask Before Sending Any Email Newsletter by Denise Keller @benchmarkemail

The Top 25 Questions You Must Ask Before Sending Any Email Newsletter By Denise Keller As a small business email marketer, your newsletter can be considered in many ways to be the face of your entire company to a large...
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Benchmark Email – 5 Keys to a Successful Email Newsletter Campaign

  • Benchmark Email - 5 Keys to a Successful Email Newsletter Campaign
By: Benchmark Email Staying in touch with your customers is essential to maintaining and increasing business. An email newsletteris an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are...
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Benchmark Email – Online Marketing Tips: How to Get Noticed Online

  • Benchmark Email - Online Marketing Tips: How to Get Noticed Online
By: Benchmark Email Are you a DJ, a house cleaner, a landscaper or any local service professional who is trying to get more customers? Good thing you’re living in an era where there are countless venues available for you to...
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Benchmark Email – Post-Holiday Marketing: Email Lessons Learned from Cyber Monday

  • Benchmark Email - Post-Holiday Marketing: Email Lessons Learned from Cyber Monday
By: Benchmark Email With Christmas over and done with, we’re already looking towards the holidays yet to come. And what better way to analyze holiday marketing than to take a brief look back at last month’s Cyber Monday extravaganza? As...
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Benchmark Email – Email Marketing Tips for the Holidays

  • Benchmark Email - Email Marketing Tips for the Holidays
By: Benchmark Email For many organizations, creating holiday email marketing campaigns has become as common as heading to grandma’s for the annual Thanksgiving dinner, or dressing up the old Christmas tree in the family room. Black Friday 2011 alone was a huge...
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Benchmark Email – Try These Great Email Marketing Holiday Tips for Your E-Commerce

  • Benchmark Email - Try These Great Email Marketing Holiday Tips for Your E-Commerce
By: Benchmark Email The holiday season is a time of year most of us welcome with open arms. In our personal lives, we look forward to spending time and sharing special moments with our loved ones. As businesses, we embrace...
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Benchmark Email – What Is HTML and What You Can Expect from HTML5

  • Benchmark Email - What Is HTML and What You Can Expect from HTML5
By: Benchmark Email There was a time when the web was chock full of nothing but static web pages whose only appeal was delivering something we had never witnessed: the web browsing experience. Thanks to the implementation of robust scripting...
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Use the Correctly Sized Email Marketing Template or Suffer the Consequences! by Denise Keller @benchmarkemail

  • Use The Correctly Sized Email Marketing Template Or Suffer The Consequences!
Use the Correctly Sized Email Marketing Template or Suffer the Consequences! A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width...
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Why SEO & Email Are the 2 Greatest Marketing Budget Allocations By Denise Keller @benchmarkemail

  • Why SEO & Email Are The 2 Greatest Marketing Budget Allocations
Why SEO & Email Are the 2 Greatest Marketing Budget Allocations A recent report by Marketing Sherpa demonstrated that there are two marketing channels which statistically outperform the traditional powerhouses of telemarketing, direct mail, and even public relations. These two...
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Benchmark Email – 6 Fun Ways to Spice up Your Email & Social Media Marketing

By: Benchmark Email Your social media-savvy, email marketing customers have enough on their minds these days without having to view your campaign with the seriousness of global warming or the national deficit. Injecting some light-hearted fun into your content can...
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Benchmark Email – Extrapolated Open Rate: An Alternate Email Marketing Metric?

By: Benchmark Email The email open rate tells you how many of your recipients actually opened your email. Open rates are generally determined by a tiny one pixel by one pixel transparent gif somewhere in the layout of the email. When...
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Benchmark Email – 6 Mobile Marketing Layout Tips for Your PTA Newsletter

By: Benchmark Email Last week we covered designing your PTA email newsletter for laptops and computers. Today we’ll break down the best way to design for mobile devices and smartphones. Many parents and teachers are pressed for time and, like...
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