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Originally Posted to EmailKarma.net – Re-posted by Author photo credit: o5com It seems like you can’t open a news feed these days without being inundated with stories about privacy. Network data breaches. Location-based tracking. Court injunctions. It’s a minefield out there. Nowhere is privacy more closely watched — or as potentially explosive — as in the field of online marketing.... [Read more]
14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →
By: ClickMail Sometimes Email Marketing Best Practices Mean Being Open to Possibilities…Like Using Snail Mail How do you get even higher revenue from the channel that offers the highest ROI? Add another channel. That’s the message in the March 2011 issue of the ClickMail Marketer email marketing newsletter, just archived on our email marketing website. As the newsletter article points out,... [Read more]
By: HubSpot LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras Web 1.0 – Web 1.0 was an era of low bandwidth. It was a time when users would search... [Read more]
By: Bronto A while back I was speaking with a major ISPs postmaster who said “I don’t care if the emails you send are reverse 911 emails, if clients are saying it is spam, I will block it”. I was taken back by this at first but it made very simple sense and explained the ISPs with their views on emails. Just because YOU may feel these emails are important to the subscribers doesn’t mean... [Read more]
Source: Blue Sky Factory By DJ Waldow The following is an open letter to Facebook. Dear Facebook: Last week you announced the launch of “New Groups”. I read about it on your blog. Not long after the new feature was released, you started taking some heat for it. PC World wrote about “the prank” and the social media world was abuzz with privacy concerns (again). My Twitter stream was filled... [Read more]
Source: eMarkter By eMarketer US marketers are no slouches when it comes to integrating new technologies and tactics with their email marketing efforts, according to data from summer 2010. An August survey by email marketing service JangoMail of email marketers that were not customers of the firm found that the vast majority of respondents used advanced features like integration with Google... [Read more]
As providers of email marketing services, one of the things we do is provide guidance to clients and colleagues on best practices. Sometimes, the best way to talk about the right way is to look at examples of, well, the wrong way to do email marketing. One of the touchier areas of discussion is permission. An email marketer will ask you “Opt-in or opt-out?” before they ask for your last name (but... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
Spam Links is the anti-spam portal with the notable byline: ”everything you didn’t want to have to know about spam.” It is a great resource for tips and best practices for permission email marketing and a formidable tool for combating spam. Unfortunatly, the blog does not seem to have been updated for several months. You can find information, the website and the blog address for... [Read more]
