Search Results: 9
Email marketing frequency is one of the most important factors in your campaigns. Some marketers send when they want or need to send the message out, and some others don’t know the preferences of their audience at all. In both cases they neglect the receiving end: how often does your audience want to receive your emails? No idea? Read on then. If you have an idea, there will probably still be... [Read more]
You’ve done your best to set up a nice email marketing program in the past period: deliverability is turning out well, the designs are great and the people seem to like the campaigns so far. However something is missing: you have the feeling that after all the hard work, one part of the program is still not up to par. Then it hits: a collection of ultra cool landing pages, that is! The places... [Read more]
In email marketing, too many times have I seen beautiful mailings let down by silly mistakes. A lost character (what’s that Z doing there on top of the mailing?), a double, missing or otherwise malformed link and also wrong or missing images. A quick scan through about fifty mailings received in a period of just ten days revealed that nearly half (!) had something wrong with them and about three... [Read more]
In most classic marketing areas, actual marketing is broadcasting: one (or a few) to many. Take TV for instance. You buy airtime for about $100,000 or more and then you still have to come up with something. What do you say to an audience exceeding 100,000 people or even 1 million people? In 30 seconds or less, of course. The moment that such mass media marketing can really be personalized is still... [Read more]
A question that is asked on many surveys and during other contact moments between companies and (potential) clients. The organizations would like to know how you first got to know them, so they’re able to measure to some extent the quality and result (ROI) of their marketing channels. Some channels have better facilities in place to measure that result though: email marketing is quite measurable... [Read more]
Email marketing personal preferences As a professional marketer, it’s really amazing to me (and sort of disturbing) how so many companies using email marketing won’t let you change your email address, or just personal preferences in general from their email campaigns. I just did a test with a random set of twenty companies and only five had the option to change my email address and/or... [Read more]
When I did a little research on email welcome programs I chose to subscribe for the newsletters of four of the biggest camera-makers: Canon, Nikon, Olympus and Pentax. The subscribing experience was quite varied across the board: Olympus sent me a very nice welcome email (shown below) with just about all the information I could wish for: However, I was unable to subscribe for Nikon or Canon... [Read more]
I’m very pleased to announce yet another great eMail marketing blogger has signed on with our team to provide our community great eMail marketing insight! Please welcome Remy to the team! Remy is a professionally trained multimedia producer turned email marketing specialist, having 4 years of experience in the Dutch email marketing business working at an ESP (Blinker). Areas of interest include... [Read more]
Blinker brengt klanten dichtbij Dat is de filosofie van Blinker en dus onze tagline. Want dat is precies wat we voor, en met, u willen bereiken als u klant wordt bij Blinker. Uw prospects klanten maken en uw klanten dichterbij uw organisatie brengen. Online marketing steeds belangrijker Het Internet biedt fantastische mogelijkheden. Mogelijkheden die u -al dan niet- bekend zijn maar waarvan blijkt... [Read more]
