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Editor’s note: Karen was our guest on eMail Radio today! Listen to the show here! Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There’s been plenty written about integrating email and social media... [Read more]
Source: Seth’s Blog By Seth Godin When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance. Here are some helpful guidelines (okay, they’re actually imperatives): 1. Don’t use meaningless jargon: … is a recognized provider of result-based online and... [Read more]
Are your blog and email marketing friends? Karen Talavera of Synchronicity Marketing joins us Tuesday @ 1pm ET to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website. Talking points: Sometimes we get so caught up just keeping our email programs running that... [Read more]
We’ve been having some really good luck in our marketing campaigns at VerticalResponse when we feature a customer. It’s always great to have customer testimonials, since the best way to sell your product or service is to have your customers do it for you. Here are 5 ways you can use customer testimonials to grow your business. 1. Facebook page – If you market to consumers, every... [Read more]
We’re pleased to add yet another ace to our rotation of eMail marketing experts! Please welcome Scott Hardigree to The eMail Guide blog! Scott is a fastball pitcher who isn’t scared of throwing heat and brushing back batters with his opinions and insight. As CEO of Indiemark, a full-service email marketing agency, Scott brings more than 12 years of strategic, creative, and technical email marketing... [Read more]
I’ve submitted my words of wisdom on eMail marketing what about you? Sean Donahue posted just after New Years that the deadline for you to share your smarts has been extended. Here’s the lowdown according to his post: End-of-year craziness meant that many of you couldn’t find time to share a marketing lesson for our “2010 Marketing Wisdom from the Field” report. So we’ve extended... [Read more]
We’ve been getting a lot of interest from new contributors who want to blog for The eMail Guide over the past few months. This, of course, is a great indication that we are really making an impact on the eMail marketing community and engaging same and that’s great! We’re pleased to introduce our latest blogger: Andrew Kordek, Manager of Optimization, Groupon Andrew I. Kordek is the... [Read more]
As much as we in the eMail marketing biz all look forward to going home for the holidays, we still have to get there and getting there is not even half the fun any more. Fact is, you can be so stressed out by the time you arrive that you never get to really enjoy being home and darn it, you deserve to enjoy being home for the holidays. We know a lot of eMail marketing pros are traveling over the next... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Media Post’s eMail Insider’s Summit is in full swing in Park City, Utah. Tweeples are posting jewels of wisdom and links to great blog posts about the summit on #MPEIS we’ve decided to grab some of the more interesting tweets and post them to give you good idea of what’s going on. We’ve updated the page with more top tweetaways plus photos and even videos! Don’t... [Read more]
It has been a few months since I was turning knobs of the pneumatic tubes of The eMail Guide and I must admit I like what I see – growth and change and development. Not so fun when my teenager is going through something like that, but as far as Jeff and Jim go it is terrifically exciting. The design of the website is now much more streamlined and focused on its message of being a search engine... [Read more]
We’re pleased to note that this week we have our first twitter submitted takeaway for one of our posts. V12Group got a kick out of this week’s spamtoon at The eMail Guide and retweeted it with their own takeaway which we just couldn’t top. If you read one of our posts and have a takeaway to offer, please post it and we’ll include the best in our weekly top takeaways! Takeaway:... [Read more]
Great teams attract great players and we are proud to welcome yet another star to our line up! Welcome Anna Yeaman of Style Campaign to our regular blogger rotation! Anna Yeaman is the co-founder of Style Campaign, an email creative agency in LA. With over 4 years experience in email marketing, Anna is the design heart of the company and author of the Style Campaign Blog. Prior to founding Style Campaign,... [Read more]
After the weekend we’re sure you won’t want to see another turkey till Christmas! So, we decided to kick off the week by offering up some treats you may have missed while enjoying your holiday. We promise, no turkeys here! Top Takeaways for the week of 11-27-09 Stuffed full and nothing dry about it. The top insightful delightfuls from Friday. The eMail Guide’s new and improved home... [Read more]
Black Friday is the tradtional day of deals when thoughts of sugar plums and 200 dollar laptops start dancing in our heads! Here at The eMail Guide we have deals galore to offer today and we are starting it off with a whopping 25% savings coupon towards upgrading your listing to our Showcase level! The best part is no line ups! Find out how to claim your listing and your savings here! Read More →
While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]
OK, Dylan isn’t exactly brand new but, it did take a little time to drag him away from his desk in order to actually start blogging for us. As you can see from his bio, Dylan has an awful lot of plates spinning in the eMail marketing biz. We’re thrilled to add his insight and experience to our team! Watch for Dylan’s first post on Thursday. As an early member of the eROI management... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Read More →
The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week! Takeaway: If you have never read it, buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after. http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/ Takeaway: Got... [Read more]
