Search Results: 63
Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription base once again to keep them... [Read more]
The coolest thing about every bit of technology since the wheel is how it increases the number of people connecting. Today we have more options to connect than ever before and we should all be trying new and fun ways to leverage them. We here at The eMail Guide are always trying to think of new fun ways to use technology to connect with more and more people. You could WIN with The eMail Guide Radio!... [Read more]
Please welcome Chris Wheeler to The eMail Guide blogger bullpen! Chris Wheeler is the Director of Deliverability at email service provider Bronto Software. No stranger to email marketing, Chris Wheeler’s past experiences have included building a deliverability program from the ground up at a major online retailer and manning the d-team at an enterprise level ESP. Chris contributes to several... [Read more]
We have to admit that we’ve been pretty blown away with the growth we’ve been seeing here at the eMail Guide and we thank you for the support and enthusiasm! Certainly one very good indicator of success is the number of great bloggers who want to start coming onboard as columnists and we have some fantastic ones coming online over the next couple of weeks. Everyone here in the “bullpen” is... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! We thought this was a good one considering our friends on Sesame Street just celebrated their 40th anniversary. Takeaway: eMail’s not dead either. Read More →
Taking those first steps towards integrating social media with eMail marketing can seem rather intimidating. There’s a lot of pressure on marketers right now regarding this issue and the media hype about eMail versus social media isn’t doing anything to reduce that. So, I was quite pleased to find VerticalResponse twittering about their eMail and social media integration checklist in pdf format. You... [Read more]
True, by now we should all have our toy ducks nicely in a row, waddling into gift boxes. However, maybe you have a last minute gift to promote or just want to get those cute duckies lined up for next holiday season. Whatever the case may be, we want to spread the joy from your friends in the eMail marketing biz. Campaigner’s holiday in a bag Now to me “holiday in a bag” means I probably had... [Read more]
In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box. Got a resource that you’d like to add to the collection? Post a link! Bronto Blog’s anatomy of an eMail A simple and to the point outline of how your marketing eMail should be constructed. http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/ Guide... [Read more]
I’m not quite dead yet! You might recall that great line from Monty Python’s Holy Grail when they are “bringing out the dead”. Twitter and the blogosphere have been buzzing lately about the imminent death of eMail resulting from a recent WSJ article. No doubt it will be beaked to death by a twittering canary. Of course, the very suggestion of this impending doom creates a push back buzz of... [Read more]
In an effort to stem the Nor’easter of frenetic twittering and blogging created by the Wall Street Journal’s recent predictions of the imminent death of eMail. The eMail Guide intends to square off against them and take a strong stand on the issue along with the eMail marketing community who have been speaking loudly and clearly in their belief that email is not dead. Lord knows Wall Street has... [Read more]
Andrew Cherwenka of Trapeze.com had an excellent blog at Huffington Post this week titled: “The problem with social media agencies”. I couldn’t agree more when he points out that the internet has always been a socially (community) driven medium (despite the fact that some ad agencies may only be realizing that now) – it’s not new, that’s the whole point of the darn thing. He also mentions... [Read more]
Brendan Lewis got a lot of tweeting going today after one of his posts made mention of keeping it simple when it comes to HTML in eMails. It seems a lot of people keyed on that one point with their RTs and yet the full post had 7 solid nuggets of common sense wisdom gleaned from Brendan’s experience with eMail Marketing. I’d hate for you to miss the original post so here it is. Besides, according... [Read more]
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November. Here’s what the report had to say about SMBs regarding eMail and social... [Read more]
We certainly love it when an eMail service provider makes an effort to boil it all down for the newcomer to eMail marketing and puts something together which answers questions and provides advice without being too heavy on the self promotion. With this in mind I’m tipping my hat today to the folks over at eMail Brain for their “beginner’s guide to eMail marketing” which they offer free... [Read more]
Stop ignoring me Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Takeaway: Well, at least it’s not Ned Flanders at the window. Read More →
Cynthia Edwards of Razorfish had a great post Monday asking a very good question: Do your eMails reflect the emotions that define the holidays? She used half a dozen classic Christmas songs to illustrate the moods present during the holidays and suggest an approach. This is excellent reading and good advice but, she pretty much steered clear of something that has become a touchy subject: the holidays... [Read more]
As wired as we are here at The eMail Guide, we still have to admit that we missed some surprising news this past month. Onedegree.ca, the brainchild of internet marketing Presario, Ken Shcafer, has halted its digital presses. Ken moved on to other challenges and Kate Trgovac took over the site and continued to distil a lot of eMail and internet marketing knowledge into wisdom with a strong Canadian... [Read more]
Smart eMarketing is about building relationships and in order to establish those relationships you have to know how to communicate with those you want to reach out to. Would you call someone who’s ordered your catalogue and begin reading it to them over the phone? In our Google News roundup last Wednesday, I mentioned an article about eMail relevance and how the “wired” generation perceives... [Read more]
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more... [Read more]
I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing... [Read more]
