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Posts tagged with: Blue Sky Factory

14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

  • 14 Email Marketing Mistakes
14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes View...
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Blue Sky Factory – The Best Placement for the Email Newsletter Subscription Form

By: Blue Sky Factory During our webinar last week there seemed be a repeat of the question, “What is the best placement of an email newsletter signup on my website?“ Screenshot of SocialFresh.com – Click to Image to Enlarge The...
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If content is king, your database is queen: Using segmentation for more effective campaigns by Amy Garland @amygarland

  • If Content is King, Your Database is Queen
Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first:  Is content king when...
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Blue Sky Factory – Email Frequency: How Often Is Too Often?

By: Blue Sky Factory What is the best email frequency? How often is too often? That is one of those questions that is often asked in the world of email marketing. Frequency. Timing. Do I send once per quarter? What...
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Blue Sky Factory – 13 Top Email Marketing Resources

  • 13 Top Email Marketing Resources
By: Blue Sky Factory When I entered the email marketing world three years ago, I was impressed by quite a few things, including: Constant flow of valuable tips and resources Industry collaboration (people are friendly with one another and really...
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Blue Sky Factory – 8 Email Marketing Offenses

  • Blue Sky Factory - 8 Email Marketing Offenses
By: Blue Sky Factory We recently asked Blue Sky Factory Facebook fans about the worst email marketing offenses they’ve seen. Boy did we get some answers (click image to the right to see all). The answers ranged from simple grammatical...
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Blue Sky Factory – BlueView: Send More Targeted Email Marketing Messages

  • Blue Sky Factory - BlueView: Send More Targeted Email Marketing Messages
By: Blue Sky Factory Do you want to get more out of your email efforts? More opens, more clicks, and more conversions? One of the best ways to ensure a successful email marketing program is to send valuable, targeted, focused...
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Blue Sky Factory – 4 Ways to Get Your Emails Opened

  • Blue Sky Factory - 4 Ways to Get Your Emails Opened
By: Blue Sky Factory This article was originally posted on Wood Street, Inc’s blog. View the original post now. It all starts with the open. It’s likely that the end goal of your email marketing campaign is to get your...
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Blue Sky Factory – Email for Non-Profits: Understanding Feedback Loops

  • Blue Sky Factory
By: Blue Sky Factory One of the areas in which non-profit email marketing differs from its for-profit counterparts is that increasing audience for the purposes of spreading a message (as opposed to driving sales) can be a primary goal. The...
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Blue Sky Factory – Email Marketing Tips You May Have Missed

  • Blue Sky Factory - Email Marketing Tips You May Have Missed
By: Blue Sky Factory Do you want more results from your email marketing campaigns? Chances are, your answer is yes. I mean, who doesn’t want more audience, clicks, and conversions? Lucky for you, our goal at Blue Sky Factory is...
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Blue Sky Factory – 5 Things All Email Marketers Need to Know

By: Blue Sky Factory Email marketing is a beautiful thing. It’s timely, targeted, valuable, measurable, relevant, and has the highest return on investment of any other marketing channel ($43.62 for every $1 spent, according to the DMA). When it comes...
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Email marketing subject lines and clear creative calls to action by DJ Waldow @djwaldow

Email Marketing Subject Lines and Clear Creative Calls to Action I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember...
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9 ways to build your email marketing list by Amy Garland @amygarland

  • 9 Ways to Build Your Email Marketing List
Every time you buy an email list a puppy dies. Not only does the Email Guide feel strongly about the topic of buying email lists, so do industry experts like DJ Waldow and John Caldwell.  But why?  Why exactly is...
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Blue Sky Factory – 7 Tips to Improve Your Unsubscribe Process

  • Blue Sky Factory- 7 Tips to Improve Your Unsubscribe Process
Source: Blue Sky Factory By: Joanna Lawson-Matthew Too often in email marketing the unsubscribe process is overlooked.  Marketers have the attitude of, “They’re leaving anyway; why does it matter if the process is a good one?”  I think this is...
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Blue Sky Factory: How to Prepare for Email Marketing’s Biggest Challenge Ever: Facebook Project Titan

  • How to Prepare for Email Marketing’s Biggest Challenge Ever: Facebook Project Titan
Source: Blue Sky Factory by Christopher Penn Originally posted Feb 15th, 2010 Are you ready for Project Titan? Facebook, the largest social network in existence (400 million users and growing) is growing its own email system, codenamed Project Titan. Details...
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Blue Sky Factory – A Critical Email Marketing Metric You’re Probably Missing

  • Blue Sky Factory - A Critical Email Marketing Metric You’re Probably Missing
Source Blue Sky Factory By Ben Landers Targeted, opt-in email campaigns can be a powerful and cost-effective way to generate more business from existing clients and strengthen relationships with new prospects making them more likely to become clients in the...
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Blue Sky Factory: How To Create A Welcome Email Campaign Series

  • Email Marketing How To Create A Welcome Email Campaign Series
Source: Blue Sky Factory By Christopher Penn How to create a welcome email campaign series using Site Search data If you’re new to welcome campaigns, they’re a series of welcome emails sent to new subscribers to help introduce you and...
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Blue Sky Factory: The Gap Logo Debate And One Huge Missed Opportunity

  • Email Marketing : The Gap Logo Debate And One Huge Missed Opportunity
Source: Blue Sky Factory By Joanna Lawson-Matthew The buzz in the marketing world over the past couple weeks has been about the new Gap logo. In case you were living under a rock this past week, here’s the story. The...
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Blue Sky Factory: Email Marketing Opt-In Done Right

  • Email Marketing Opt-In Done Right
Source: Blue Sky Factory by DJ Waldow Have you ever experienced the following email marketing scenario? You sign up to receive email from “Company ABC”. They set proper expectations up front around frequency by informing you that it’s a weekly...
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Video: DJ Waldow & Nikki Schiavone talk email & social

  • Video: DJ Waldow & Nikki Schiavone talk email & social
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz...
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