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14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →
By: Blue Sky Factory During our webinar last week there seemed be a repeat of the question, “What is the best placement of an email newsletter signup on my website?“ Screenshot of SocialFresh.com – Click to Image to Enlarge The answer, inevitably, is that it varies depending on your end goals and how important it is to get people to subscribe to your newsletter in order to achieve those goals. If... [Read more]
Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first: Is content king when it comes to email marketing? Well, if the secret to successful email marketing is sending timely, targeted, valuable emails, then yes. Content is one of the most important... [Read more]
By: Blue Sky Factory What is the best email frequency? How often is too often? That is one of those questions that is often asked in the world of email marketing. Frequency. Timing. Do I send once per quarter? What about monthly? Or weekly? Is a daily email too much? What about several times per day? This question was proposed last week by the inimitable Meg Fowler on Crowdsourcing Email Marketing... [Read more]
By: Blue Sky Factory When I entered the email marketing world three years ago, I was impressed by quite a few things, including: Constant flow of valuable tips and resources Industry collaboration (people are friendly with one another and really out to do good for email marketing as a whole) The amount of new ideas and sharing happening on various mediums (Twitter, blogs, emails, etc.) Online marketing... [Read more]
By: Blue Sky Factory We recently asked Blue Sky Factory Facebook fans about the worst email marketing offenses they’ve seen. Boy did we get some answers (click image to the right to see all). The answers ranged from simple grammatical errors (your vs. you’re) to frequency issues. I touch on each “mistake” below, but because of the variety and number of answers, I’m keeping it short and... [Read more]
By: Blue Sky Factory Do you want to get more out of your email efforts? More opens, more clicks, and more conversions? One of the best ways to ensure a successful email marketing program is to send valuable, targeted, focused communication to your subscribers. Announcing BlueView Today we’re excited to announce the availability of BlueView, a service that allows marketers to send even more targeted... [Read more]
By: Blue Sky Factory This article was originally posted on Wood Street, Inc’s blog. View the original post now. It all starts with the open. It’s likely that the end goal of your email marketing campaign is to get your subscribers to convert. Whether it’s purchasing your product, taking a survey, or signing up for an event, you want recipients to take a certain action, but that’s not an... [Read more]
By: Blue Sky Factory One of the areas in which non-profit email marketing differs from its for-profit counterparts is that increasing audience for the purposes of spreading a message (as opposed to driving sales) can be a primary goal. The more people who hear about the cause you’re promoting, the more you are succeeding in your mission. The closest analog in the for-profit world might be brand-building,... [Read more]
By: Blue Sky Factory Do you want more results from your email marketing campaigns? Chances are, your answer is yes. I mean, who doesn’t want more audience, clicks, and conversions? Lucky for you, our goal at Blue Sky Factory is to make you (yes, you) a better email marketer. One vehicle we use to accomplish this is our blog. By posting tips, trends, ideas, and best practice guidance, we hope this... [Read more]
By: Blue Sky Factory Email marketing is a beautiful thing. It’s timely, targeted, valuable, measurable, relevant, and has the highest return on investment of any other marketing channel ($43.62 for every $1 spent, according to the DMA). When it comes to this revenue-producing, highly effective medium, it’s important to note that all email programs are different, and what works for you may not... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Every time you buy an email list a puppy dies. Not only does the Email Guide feel strongly about the topic of buying email lists, so do industry experts like DJ Waldow and John Caldwell. But why? Why exactly is purchasing a list of email addresses such a bad thing? Let me count the ways: - Some purchased lists include harvested email addresses, which is illegal. - You’ll get little to no recipient... [Read more]
Source: Blue Sky Factory By: Joanna Lawson-Matthew Too often in email marketing the unsubscribe process is overlooked. Marketers have the attitude of, “They’re leaving anyway; why does it matter if the process is a good one?” I think this is a huge missed opportunity, and that the unsubscribe process can actually be used to re-win over your subscribers. Read on for my seven tips on... [Read more]
Source: Blue Sky Factory by Christopher Penn Originally posted Feb 15th, 2010 Are you ready for Project Titan? Facebook, the largest social network in existence (400 million users and growing) is growing its own email system, codenamed Project Titan. Details are a little thin, but articles from Techcrunch and other sites on the Web indicate that Facebook’s mail system is going to be an actual,... [Read more]
Source Blue Sky Factory By Ben Landers Targeted, opt-in email campaigns can be a powerful and cost-effective way to generate more business from existing clients and strengthen relationships with new prospects making them more likely to become clients in the future. However, like any other marketing strategy, you cannot maximize the return on investment (ROI) from your email campaigns without proper... [Read more]
Source: Blue Sky Factory By Christopher Penn How to create a welcome email campaign series using Site Search data If you’re new to welcome campaigns, they’re a series of welcome emails sent to new subscribers to help introduce you and your services. Relatively few companies use welcome emails, and even fewer have a series of messages dedicated to helping new subscribers, but the results ... [Read more]
Source: Blue Sky Factory By Joanna Lawson-Matthew The buzz in the marketing world over the past couple weeks has been about the new Gap logo. In case you were living under a rock this past week, here’s the story. The Saga of Gap’s Logo On October 6, 2010, Gap surprised website visitors by replacing its iconic blue box logo with tall, white letters to a much simpler one comprised of bolder,... [Read more]
Source: Blue Sky Factory by DJ Waldow Have you ever experienced the following email marketing scenario? You sign up to receive email from “Company ABC”. They set proper expectations up front around frequency by informing you that it’s a weekly communication. They even provide a link to view a sample of the email. If you are lucky, you get a nice welcome message immediately after hitting... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
