Search Results: 31
Old unca Jimmy has been a bit lax in welcoming all the new bloggers to The eMail Guide team! We’ve had a bunch of new blogging stars join up and I just simply let it slip. I’d like to apologize for this to all the great bloggers who I haven’t yet welcomed. Today, I’m starting to catch up by welcoming one of my favourite Tweeple: Amy Garland from Blue Sky Factory! Amy Garland... [Read more]
I attended and spoke at the Online Marketing Summit (OMS) in Dallas. Aaron Kahlow and his team put on a multi-city tour every summer spending a day educating marketers about email marketing, SEO, social media, website optimization, and other hot topics in the world of online marketing. Here are 9 hot takeaways from OMS Dallas! Many folks are still struggling to understand how social media is different... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Greg Cangialosi, CEO of Blue Sky Factory at the MarketingSherpa eMail Summit 2010 in Miami. Blue Sky Factory is an email service provider with a combination of self service and full service solutions. Publicaster is BSF’s self serve solution but, they all so provide a full agency solution as well with client service... [Read more]
Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]
It’s that time of year guys and gals. The time of year where we honor St.Valentine in all his glory. We douse our loved ones with soft cuddly teddy bears built from scratch, we buy velvety, red heart-shaped boxes filled with delicious chocolate truffles and we present outrageously expensive pink and red flowers to the ones we love. Valentine’s Day knows no boundaries and it believes no mountain... [Read more]
I’m very proud of the team of experts we are building here at The eMail Guide and this week I know that pride will shine even brighter as we announce some more stellar additions to an already unbeatable line up! I’m pumped to be starting it off with a bang by announcing that Blue Sky Factory’s sales ace, Nikki Schiavone has joined our blogger rotation! Nikki is a player coach, she’s... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Back in November @CKsays from NYC tweeted a question to us asking if we knew of any ESPs offering iPhone apps for their platforms. In fact, we did and we posted that same day with 3 different options. This post drew a huge amount of traffic and we’ve been keeping our eyes and ears open for other possible iPhone solutions ever since. We’ve found three more great iPhone apps from 3 great... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]
The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
