Search Results: 3
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me that we met about holiday marketing as early as March. By then, many retailers have their baseline strategy in place, including messaging and voice. Products are already ordered and paid for, and media buys are starting to take shape. Are you... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box. Got a resource that you’d like to add to the collection? Post a link! Bronto Blog’s anatomy of an eMail A simple and to the point outline of how your marketing eMail should be constructed. http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/ Guide... [Read more]
