Search Results: 18
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
Get tested: Propel your email program to the next level ed note:This is a guest post from Kelly Lorenz of Bronto Software. Kelly will join us today live @ 1pm ET on eMail Radio to talk about email marketing testing! Amongst all the shiny new email marketing trends like video and mobile, there’s an old standard that’s appropriate and recommended for every business and industry: testing. Testing... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented while integrating email, mobile, and social media will be a strategic key to successful email marketing campaigns in 2011. ~ Jeff Ginsberg There’s... [Read more]
Another great week for email marketing and another #Follow Friday page! The list of those we salute here each week is growing by leaps and bounds and we love it! You’ll notice something different about our title slide this week for our #FF page, so let me tell you what’s up with that. I found this cool little free program which will take any photo and turn it in to a mosaic using the photos... [Read more]
Another great week for email marketing and another #Follow Friday page! The list of those we salute here each week is growing by leaps and bounds and we love it! Our song dedication this week comes from the classic “Secret Policeman’s Other Ball” – a music and comedy fundraiser. The video features Sting and a all-star band of legends kicking out the classic Dylan tune, I Shall... [Read more]
Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round of the series, I spoke with: John Caldwell, Independent Consultant and author of RedPillEmail.com Rory Carlyle of Carlyle Inc. Kelly Lorenz of Bronto Software Kent McGovern of 1ShoppingCart.com Read More →
In the first of our video interviews from the MarketingSherpa eMail Summit 2010 in Miami, Jeff Ginsberg, Chief eMail Officer of The eMail Guide, interviews Brandon Wilkins of Bronto Software. Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets in the world and... [Read more]
It’s hunting season, folks! Not “wabbits” this time of year, but rather companies in the email space. Over the last few weeks since 2010 began, there have been several notable mergers and acquisitions taking place. SubscriberMail acquired by Harland Clarke Corp. (Announcement) Pivotal Veracity acquired by Unica (Announcement) Japanese company A-Care Systems acquired by Experian... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
One thing I enjoy about the blogosphere is how a good post can be missed by most of us initially but, then get picked up later by someone and suddenly get the attention it deserves. Such was the case yesterday with a post made by Bronto’s Julie Waite regarding online customer reviews and how to leverage them in your eMail marketing. It seems this gem went unnoticed by most of us the first time... [Read more]
While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week! Takeaway: If you have never read it, buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after. http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/ Takeaway: Got... [Read more]
As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]
Please welcome Chris Wheeler to The eMail Guide blogger bullpen! Chris Wheeler is the Director of Deliverability at email service provider Bronto Software. No stranger to email marketing, Chris Wheeler’s past experiences have included building a deliverability program from the ground up at a major online retailer and manning the d-team at an enterprise level ESP. Chris contributes to several... [Read more]
In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box. Got a resource that you’d like to add to the collection? Post a link! Bronto Blog’s anatomy of an eMail A simple and to the point outline of how your marketing eMail should be constructed. http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/ Guide... [Read more]
Very interesting blog posting at Bronto’s blog today about the re-emergence of the “Email Stamps” concept. Essentially, the idea is to charge one cent for every email sent – the cockles of my heart are warmed by the thought of what this would do to spammers. Unfortunately, the rest of the implementation is complex, unwieldy and questions abound about where the money would go.... [Read more]
