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Posts tagged with: Business 2 Community

Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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Business 2 Community – 10 Reasons Why Email Marketing Still Works

  • 10 Reasons Why Email Marketing Still Works
By: Business 2 Community 1. Personalisation and Segmentation Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily...
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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

  • 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about...
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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must...
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Business 2 Community – 5 Tips for Automating Your Emails

  • 5 Tips for Automating Your Emails
By: Business 2 Community According to Forrester Research, the number of marketing emails an individual receives per year will reach 9,000 by 2014 – roughly 25 commercial emails per day. In order for your email marketing campaign to stand out amongst the competition,...
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Business 2 Community -Is Your Email Marketing Holiday Ready?

  • Is Your Email Marketing Holiday Ready?
By: Business 2 Community Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by...
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Business 2 Community – 5 Things To Consider For PSD to HTML Conversion

  • 5 Things To Consider For PSD to HTML Conversion
By: Business 2 Community As a graphic designer, converting your design from PSD to HTML, is necessary to the job you do. However, as basic as this task is, most people find it to be the most challenging one. There...
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Business 2 Community – Top 5 Tips for Creating a Successful Email Marketing Newsletter

  • Top 5 Tips for Creating a Successful Email Marketing Newsletter
By: Business 2 Community One of the most effective tools that you can use in your online business is an email marketing newsletter. Used correctly, this newsletter can bring you a high number of potential customers by increasing your subscriber base....
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Business 2 Community – 4 Email Marketing Rules American Apparel Followed in The Worst Way

  • 4 Email Marketing Rules American Apparel Followed in The Worst Way
By: Business 2 Community There’s a hurricane heading for the East Coast of the USA, you are a marketer for one of the country’s biggest brands; what do you do? If your answer was to plan communications for any required...
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Business 2 Community – Proven Sales Strategy Aids Email Marketing Success

  • Proven Sales Strategy Aids Email Marketing Success
By: Business 2 Community Most businesses fall into one of two habits in their email marketing.  Either they struggle to produce an email newsletter each month or even once a quarter or, they repetitively send “sales pitch” emails. The newsletter approach...
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Business 2 Community – How Does Email Marketing Fit Your Social Media Strategy?

  • How Does Email Marketing Fit Your Social Media Strategy?
By: Business 2 Community ocial media and email marketing are a marriage made in heaven — the two fit so nicely together that it’s silly to not integrate both into your marketing strategy. But, it may not be obvious how...
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Business 2 Community – The 5 Ways to Optimize Your Email Marketing for Mobile

  • The 5 Ways to Optimize Your Email Marketing for Mobile
By: Business 2 Community Don’t Forget the Smart Phone! We’ve all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It’s shocking just...
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Business 2 Community – An Email Marketer’s Guide to the Universe, Part 1

  • An Email Marketer’s Guide to the Universe, Part 1
By: Business 2 Community A Step by Step Guide into What it Takes to Run an Effective and Efficient Email Marketing Campaign & Strategy As a newcomer to the world of email marketing, you may be intrigued by what it has to...
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Business 2 Community – How To Use Video In Your Email Marketing To Increase Conversions

  • How To Use Video In Your Email Marketing To Increase Conversions
By: Business 2 Community There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the...
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Business 2 Community – Email Experiments: Put Yourself in Your Contact Lists

By: Business 2 Community There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats...
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Business 2 Community – The Secret of How to Make Your Email Marketing Campaign More Effective

  • The Secret of How to Make Your Email Marketing Campaign More Effective
By: Business 2 Community With so many emails coming in their inbox every day, it is not surprising that people don’t read most of the monotonous mass marketing emails anymore. To make your email stand out in your customers’ inbox,...
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Business 2 Community – Email Marketers – It’s Time To Increase Your Volume

  • Email Marketers – It’s Time To Increase Your Volume
By: Business 2 Community You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the...
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Business 2 Community – Are You Maximizing Your Email Campaigns?

  • Are You Maximizing Your Email Campaigns?
By: Business 2 Community It is very simple to develop compelling email marketing campaigns if you keep your email marketing team focused on the customer and what your customer needs.  As these 3 questions every time you kick off a...
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Business 2 Community – 3 Ways to Kill Email Marketing To Your Mailing List Database

  • 3 Ways to Kill Email Marketing To Your Mailing List Database
By: Business 2 Community When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid...
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Business 2 Community – Get to Know Your Email Marketing List a Little Better

  • Get to Know Your Email Marketing List a Little Better
By: Business 2 Community A big email marketing list is a good thing, right? Not always. Too many marketers view their email marketing list in terms of size alone and not by the quality of the individuals (e.g., your existing and potential...
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