Search Results: 7
When it comes to email marketing, email marketers love to throw around big terms that make us sound smart and make it seem as though we’re on the cutting edge of all the cool technology and marketing trends. No doubt you’ve heard terms like personalization, throttling or dynamic content. But really, what is the difference between personalization and dynamic content anyway? The biggest misnomer... [Read more]
7 Tips to Grow Your Email Marketing Subscriber List Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to me;” they are likely to purchase in the future. But building a large opt-in subscriber base takes dedication, strategy and time. Here are seven tips to help... [Read more]
5 Steps to Succeed in Email Marketing Without Really Trying I recently got to see the play “How to Succeed in Business without Really Trying.” The play is set back in 1962 and seems to have held true to so many business stereotypes even today. The plot follows a young window washer’s rise up the corporate ladder to become Vice President with the help of his trusty guide book outlining the steps... [Read more]
Subject lines are one of the basics in any email marketing program. Writing an effective, compelling and relevant subject line sounds easy, but can be one of the hardest challenges for any email marketer. Crafting that small sentence to persuade customers to open and become engaged in your communications is difficult, and emails can only be effective if they are opened in the first place. So what... [Read more]
I’m very pleased to welcome another talented email marketer and excellent blogger to our team! Put your hands together for Carolyn Nye! Carolyn is Marketing Manager for S&S Worldwide, a direct marketer of arts & crafts, sporting goods and educational supplies. She is responsible for the planning and implementation of all email marketing programs. Since 2005 she has dramatically grown... [Read more]
Source: practical ecommerce By Carolyn Nye Transactional emails, by definition, are sent automatically after a customer places an order. Every transactional email is an opportunity to connect with your customer at a point where he or she is fully engaged. But how can you optimize transactional emails to encourage customer interaction, and repeat sales? This article will offer some suggestions. Customer... [Read more]
Source: Practical Ecommerce by Carolyn Nye I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many “email best practices.” But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change. And email best practices, I’ve learned, do not apply to every company or every situation. What’s... [Read more]
