Search Results: 7
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business.... [Read more]
To get the right answers, you have to ask the right questions. Our Chief eMail Officer and myself have spent some time scouring the planet for the questions you should be asking your eMail Service Provider (ESP) and what you have here is the result. I’ve credited each set of questions to the original source in the foot notes but, in some cases I created the actual question or revised them to make... [Read more]
I enjoy building things in my backyard from plans or even from scratch. I find it a great way to relax – you just can’t beat swinging a hammer for stress relief. When I set out to fix or build something around the house I work backwards from the objective: - What is the objective or end result? - What materials do I need to accomplish this? - ... [Read more]
I’ve submitted my words of wisdom on eMail marketing what about you? Sean Donahue posted just after New Years that the deadline for you to share your smarts has been extended. Here’s the lowdown according to his post: End-of-year craziness meant that many of you couldn’t find time to share a marketing lesson for our “2010 Marketing Wisdom from the Field” report. So we’ve extended... [Read more]
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
Stylizing logo art isn’t new but, certainly Google has taken the art to a science while keeping a healthy sense of humour about it. There’s an old saying about “the little things being the difference” and I have to agree. While it’s true that Google’s commitment to a very simple home page doesn’t give them that much to work with, it’s also true that they (out of necessity) have shown... [Read more]
