Sunday, November 23rd, 2014

Search Results: 8


The Legend of Spamalot and the Nobility of Words by Chris Wheeler @ChrisAWheeler

The Legend of Spamalot and the Nobility of Words Spamalot?  You might if you’re using the wrong words in your email marketing. Years ago, the role of the email inbox gatekeeper was one that pivoted on the propensity of email to actually be spam and do away with that message before either the ISP had to process it or the recipient fell prey to the cloaked message.  As time passed, receivers became... [Read more]

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Open acquisition season by Chris Wheeler @ChrisAWheeler

It’s hunting season, folks!  Not “wabbits” this time of year, but rather companies in the email space. Over the last few weeks since 2010 began, there have been several notable mergers and acquisitions taking place. SubscriberMail acquired by Harland Clarke Corp. (Announcement) Pivotal Veracity acquired by Unica (Announcement) Japanese company A-Care Systems acquired by Experian... [Read more]

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10 bloggers blogging: eMail marketer's insights for the past and coming year

We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]

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Top takeaways for the week of 11-27-2009

While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]

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Where does your eMail really go? by Chris Wheeler @ChrisAWheeler

Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet.  Again, one in which, as long as you had the... [Read more]

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Top takeaways for the week of 11-20-2009

Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week! Takeaway: If you have never read it,  buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after. http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/ Takeaway: Got... [Read more]

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eMail marketing complaints cost you money! by Chris Wheeler @ChrisAWheeler

As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk.  As with any marketing, knowing your audience and serving up something that will entice them to convert is key.  Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]

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New blogger! Chris Wheeler <br /> Director of Deliverability Bronto Software

Please welcome Chris Wheeler to The eMail Guide blogger bullpen! Chris Wheeler is the Director of Deliverability at email service provider Bronto Software. No stranger to email marketing, Chris Wheeler’s past experiences have included building a deliverability program from the ground up at a major online retailer and manning the d-team at an enterprise level ESP. Chris contributes to several... [Read more]

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