Search Results: 3
Tuesday we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged with this post. There are many metrics worth tracking in email from... [Read more]
Here at GetResponse Email Marketing we have been busy yet again collecting that important data to help you improve your email marketing! The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics... [Read more]
Source: ClickZ By Derek Harding Recently I’ve found myself discussing a commonly used e-mail marketing metric that, quite frankly, has me puzzled. The metric in question is “click-to-open” (CTO) or “click-to-open ratio” (CTOR) and a number of marketers use it. I’ve seen it described as “an important measure of the effectiveness of your e-mail message.”... [Read more]
