Want to add your Free Listing?
Click here to register

Posts tagged with: clickmail

ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
Continue Reading →

ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
Continue Reading →

ClickMail – 22 Mobile Marketing Best Practices That Will Move You

  • 22 Mobile Marketing Best Practices That Will Move You
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports...
Continue Reading →

ClickMail – Ideas for Automated Email Content

  • Ideas for Automated Email Content
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails...
Continue Reading →

ClickMail – Work That Inbox: What Email Marketers Can Learn From Networking

  • Work That Inbox: What Email Marketers Can Learn From Networking
By: ClickMail If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an...
Continue Reading →

ClickMail – Naughty or Nice? Be on Your Best Behavior in Every Inbox

  • Naughty or Nice? Be on Your Best Behavior in Every Inbox
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued,...
Continue Reading →

Making the Most of Email Marketing Metrics by Marco Marini @clickmail

Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if...
Continue Reading →

Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
Continue Reading →

Make Monitoring Mandatory: Here’s the Why and How By Marco Marini @ClickMail

Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for...
Continue Reading →

ClickMail – Subject Line Length: Test for Results

By: ClickMail Subject line best practices tend to be all over the map.  We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it...
Continue Reading →

ClickMail – Three More Reasons to Use Triggered Emails

  • ClickMail - Three More Reasons to Use Triggered Emails
By: ClickMail As an email expert, we push using triggered emails for several reasons: high open rates, opportunities to cross- and up-sell, relevant and targeted messaging among them. Here are three more reasons to make triggered emails part of your...
Continue Reading →

ClickMail – The Email Catch 22: Engagement = Deliverability = Engagement

  • ClickMail - The Email Catch 22: Engagement = Deliverability = Engagement
By: ClickMail Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes. Huh? It looks odd to see...
Continue Reading →

ClickMail – Don’t Send Email Just to Send Email

  • ClickMail - Don’t Send Email Just to Send Email
By: ClickMail Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information...
Continue Reading →

ClickMail – For Better Subject Lines, Test Big, Test Thoroughly

By: ClickMail Loren McDonald of Silverpop is right on target with hisarticle about subject line testing (Subject Line Testing: Tips for Getting It Right). A couple of his tips really jumped out at us, however, as worthy of emphasizing. As an...
Continue Reading →

ClickMail – Five Signs It’s Time for a New ESP

  • ClickMail - Five Signs It’s Time for a New ESP
By: ClickMail Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could...
Continue Reading →

ClickMail – Mobile Email Marketing: Holiday shoppers are phoning it in

  • ClickMail - Mobile Email Marketing: Holiday shoppers are phoning it in
By: ClickMail A recent article on Reuters confirms what we at ClickMail Marketing have been writing about over the past several months: mobile is where the market is at now and it’s only going to grow.  As early as the June edition of...
Continue Reading →

ClickMail – Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails

  • ClickMail - Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails
By: ClickMail What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for...
Continue Reading →

ClickMail – Email Marketing is Like Dating: Woo ‘Em and Keep ‘Em Interested

  • ClickMail - Email Marketing is Like Dating: Woo ‘Em and Keep ‘Em Interested
By: ClickMail As an email marketer, sometimes it can feel like you’re talking to yourself. Right? You craft interesting, relevant, compelling messages, and send them out to the universe, and unless you’re actively engaged in monitoring the results (and you...
Continue Reading →

ClickMail – Email Marketing Best Practices of Apology Emails: Recovering from “Oops” Moments in Email Marketing

By: ClickMail If you’ve been reading this email marketing blog for any length of time, you’ve probably noticed that we like to talk about the importance of testing. Only through testing do you learn what works for your email marketing campaigns,...
Continue Reading →

ClickMail – Are Your Email Marketing Campaigns Surviving the Preview Pane?

  • ClickMail - Are Your Email Marketing Campaigns Surviving the Preview Pane?
By: ClickMail A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how...
Continue Reading →