Search Results: 40
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this isthe year to get automation working for you…before your competitors get it first. Reason 1: Triggered... [Read more]
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your... [Read more]
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports that 51.7% of U.S. email users are either “somewhat or extremely likely” to buy a product or service based on an email they have read on their mobile... [Read more]
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing. Automated emails generate higher than average click throughs, according toeMarketer’s 2012 Email Marketing Benchmarks report, which showed an average click-through rate... [Read more]
By: ClickMail If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential sellers and buyers. Effective networking is a skill. A friend calls the wrong approach... [Read more]
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued, would cut you off in traffic without batting an eye because of this anonymity. I think about his comment when confronted with rude drivers, but also when confronted with certain email marketing... [Read more]
Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if you don’t know what’s broke, you can’t fix it. That’s why metrics matter, and why it’s critical to make the most of metrics by knowing which metrics... [Read more]
Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have many factors under... [Read more]
Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for monitoring is email deliverability. Email deliverability matters because only the emails that actually make it to the inbox have any chance of getting... [Read more]
By: ClickMail Subject line best practices tend to be all over the map. We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it... [Read more]
By: ClickMail As an email expert, we push using triggered emails for several reasons: high open rates, opportunities to cross- and up-sell, relevant and targeted messaging among them. Here are three more reasons to make triggered emails part of your email marketing program: content marketing, SEO and social sharing. Content marketing is the new wave, and it touches every marketing channel, from video... [Read more]
By: ClickMail Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes. Huh? It looks odd to see it spelled out that way, doesn’t it? But it is true. In 2012, your recipients’ interactions with your emails are now an indicator of your worth in the eyes of some ISPs.... [Read more]
By: ClickMail Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information along the lines of special offers and pricing. It’s still information, whether it’s tips, recipes or coupons. Understand that that’s... [Read more]
By: ClickMail Loren McDonald of Silverpop is right on target with hisarticle about subject line testing (Subject Line Testing: Tips for Getting It Right). A couple of his tips really jumped out at us, however, as worthy of emphasizing. As an email marketing agency, we are adamant about encouraging our email marketing clients to test, test and test again. From the subject line to the call to action... [Read more]
By: ClickMail Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know... [Read more]
By: ClickMail A recent article on Reuters confirms what we at ClickMail Marketing have been writing about over the past several months: mobile is where the market is at now and it’s only going to grow. As early as the June edition of the ClickMail Marketerwe were discussing the importance of optimizing your email marketing content for mobile use. And with the mobile shopping boom exploding... [Read more]
By: ClickMail What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for your subscribers and the actions they take. Remember, with the increasing interactivity between social media and email, never has connecting with the consumer been more important.... [Read more]
By: ClickMail As an email marketer, sometimes it can feel like you’re talking to yourself. Right? You craft interesting, relevant, compelling messages, and send them out to the universe, and unless you’re actively engaged in monitoring the results (and you should be) you are probably already onto the next email marketing campaign, considering the best approach, how to win new subscribers and entice... [Read more]
By: ClickMail If you’ve been reading this email marketing blog for any length of time, you’ve probably noticed that we like to talk about the importance of testing. Only through testing do you learn what works for your email marketing campaigns, and what doesn’t. Testing is how you continually improve your email marketing. And there’s another benefit to testing: you can avoid mistakes that... [Read more]
By: ClickMail A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how your email renders in preview panes. How does your email looks with images on vs. images off? Where is your email is getting cut off, horizontally... [Read more]
