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Posts tagged with: ClickZ

ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

  • Is Your 'Do Not Reply' Email Address Sending the Right Message?
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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ClickZ – 5 Automated Message Don’ts

  • 5 Automated Message Don'ts
By: ClickZ Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are...
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ClickZ – Becoming Responsive in 2013: Adapting to Change

  • ClickZ -Becoming Responsive in 2013: Adapting to Change
By: ClickZ Hello. I am back after a bit of a break brought on by Hurricane Sandy. I have to thank my friends at ClickZ and also you, my readers, for sticking with me over the last couple of months....
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ClickZ – Taking Your Email on the Road

  • Taking Your Email on the Road
By: ClickZ Email is an integral and important channel to most every marketer’s communication mix. It’s an effective, relevant, and timely way to message to customers far and wide – and since its mass marketing application took off 15-ish years...
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ClickZ – Email Advertising Still Delivers Productive Ad Results

  • Email Advertising Still Delivers Productive Ad Results
By: ClickZ While much ado has been paid to all kinds of new and exciting online advertising options lately – social, mobile, video – an old workhorse, email, tends not to get much attention these days. Some newly released research,...
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ClickZ – Consumer Email Behavior: Leveraging Social in Email Marketing

  • Consumer Email Behavior: Leveraging Social in Email Marketing
By: ClickZ This is the fourth column in a series that features insights from a consumer survey conducted by my firm. This survey was completed in May 2012 and features results from nearly 400 respondents. The previous columns address “Leveraging...
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ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency

  • Consumer Email Behavior: The Impact of Relevance and Frequency
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of consumers. This survey was completed in...
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ClickZ – Consumer Email Behavior: Leveraging Mobile in Email Marketing

By: ClickZ This is the third column in a series that features insights from a consumer survey conducted by my firm. This survey was completed in May 2012 and features results from nearly 400 respondents. The previous columns address “Using...
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ClickZ – Special Characters: A Trend or Just Trendy?

By: ClickZ Mention using special characters in subject lines and you may see a marketer’s eyes go ↻. QR codes may also provide the same result. Both have led to some polarizing discussions. When it comes to special characters, the...
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ClickZ – Consumer Email Behavior: Using Images in Email Marketing

  • ClickZ - Consumer Email Behavior: Using Images in Email Marketing
By: ClickZ This is the first in an ongoing series where I will be sharing insights from a consumer survey from my firm. As the title suggests, I will be focusing specifically on the email behaviors of consumers. This survey...
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ClickZ – The Changing Landscape of Email Investment

  • ClickZ - The Changing Landscape of Email Investment
By: ClickZ I’ve been in the email business for over 10 years, and while not much has changed in our space, the last few years have seen a pretty dramatic shift in what was previously a simple and straightforward budget...
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ClickZ – How To Drive Revenue From Retention Email Marketing

By: ClickZ Having an automated email campaign focused on retaining customers should be a key part of your email marketing strategy. This includes emails that are automatically triggered during the retention stage of the customer’s lifecycle with the goal to drive...
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ClickZ – Exploring the Effectiveness of Email Acquisition Tactics

  • ClickZ - Exploring the Effectiveness of Email Acquisition Tactics
By: ClickZ In April of this year, my firm surveyed 402 qualified marketers about their email acquisition tactics as well as the methods that were delivering the highest value. Not surprisingly, the majority of marketers (52 percent) stated that their...
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ClickZ – Active or Inactive? That Is the Question

  • ClickZ - Active or Inactive? That Is the Question
By: ClickZ The term “active” is thrown around pretty loosely when it comes to individual email addresses, and its definition can often vary wildly depending on which camp you are in: ISP, ESP, or marketer. We can all agree that...
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ClickZ – Soft vs. Strategic Testing to Improve Email Performance

By: ClickZ I’m a big fan of testing. If you’re not testing, you’re missing out on opportunities to improve the performance of your email program. But even if you are testing, you may be missing out. The key is the...
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ClickZ – 8 B2B Email Marketing Tricks of the Trade

By: ClickZ After sharing email best practices for small and medium-sized businesses, I thought the underrepresented B2B email community deserved a spotlight on it. B2B (business to business) email marketing doesn’t get nearly the attention as big consumer email programs but...
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ClickZ – 6 Steps to Effective Email Testing

By: ClickZ Email marketers list testing as one of their top priorities year after year. However, most do no testing at all. At the very least, they rely on unscientific tests and their instincts to determine which subject line, offer,...
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ClickZ – Driving Your SMB Forward With Email

  • ClickZ - Driving Your SMB Forward With Email
By: ClickZ In my last column, I fielded some key and frequently asked questions from small- and medium-sized businesses when it comes to email, particularly in how email should be considered in a social world. Today’s column focuses on some specifics...
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ClickZ – Successful Email Marketing: It’s About Time

  • ClickZ - Successful Email Marketing: It's About Time
By: ClickZ The goal for every marketer is to deliver the right message to the right person at the right time. Ideally, if we had infinite resources and unlimited knowledge on our customers, we would optimize the experience for each...
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