Why Email Marketing Websites Suck at List Management – and what to do about it

Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®. Sure Constant Contact and the others have substantially... [Read more]