Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®.

Sure Constant Contact and the others have substantially improved the quality of our contact lists by enforcing strict “Opt-In” email standards; and the email delivery feedback is fantastic! But what do we do with all that feedback?  Of course the Autoresponder has dutifullly sent our new subscribers the ‘Welcome’ email but now what?

Should the new subscriber be added to any other lists? Should they be contacted by someone and if so who? Should they be placed in a particular marketing persona list or multiple lists?

What if you need to start a new campaign for all of the most recent subscribers plus contacts that responded to last year’s Presidents day sale but exclude the contacts that responded to last year’s Labor day sale? Are you starting to see the need for something more?

A contact list management system should make it easy to manage, compare and combine our contact lists. We need to work on lists as a team so it needs real-time collaboration too. Anything else? How about work-flow to make sure everything gets done?

This is exactly the focus of calc{list}® (htp:///www.calclist.com) with Passive Automation. It is the first and only program to focus on the problems and opportunities associated with contact list management.

I won’t go into the details or features of calc{list} today butt marketing professionals who are using email marketing websites, contact managers like MS Outlook or spreadsheets to manage contact lists need to stop right now and see what a true Contact List Management system can do.

Blog Link: http://listupthepeople.calclist.com

Web Link: http://www.calclist.com

LinkedIn: http://wwwlinkedinn.com/in/calclist

Twitter: @calcBob

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This post was submitted by Bob Lancaster of calc{list}® and does not necessarily reflect the opinions or advise of the The eMail Guide.

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