ExactTarget acquires CoTweet: What it means to social and eMail marketing

The news today that ExactTarget has acquired CoTweet and their Twitter CRM technology, has already dumped a great deal of grist into the mill for tweeters and bloggers to analyze just what it all means. Some will point to this as being another sign that social marketing is replacing eMail marketing and while provocative, that couldn’t be more wrong. The fundamental truth that many seem to missing... [Read more]