Search Results: 83
The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. The medium allows brands to send messages according to their own schedule... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice for reaching... [Read more]
A Checklist for Monetizing Your Email Marketing List the Right Way We talk with a lot of list owners who are interested in monetizing their email marketing lists but aren’t sure how. They understand their email list is a valuable asset, but they don’t know how to unlock that revenue stream without damaging the value of the list. A lot of these publishers have very sophisticated retention email... [Read more]
By: ClickZ In my last column, I fielded some key and frequently asked questions from small- and medium-sized businesses when it comes to email, particularly in how email should be considered in a social world. Today’s column focuses on some specifics in other areas that any business owner needs to be aware of if they want to ensure email drives their business forward. What are some tried and... [Read more]
In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals. For some brands, the number was over 40% of all commercial emails sent. In today’s highly mobile world, how your brand chooses to (or chooses not to) address mobile behavior can make a big difference. Mobile-optimized email represents a... [Read more]
Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you” for subscribing,... [Read more]
By: MarketingSherpa SUMMARY: Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they’re unsure of how to move beyond “batch and blast” practices to a more targeted approach. Yet, this change can be easier than you might expect. See how a marketing team from one e-commerce company selected a high-value segment,... [Read more]
By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal. So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level. 1.... [Read more]
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged... [Read more]
Five Tips for Winning Back Customers If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is... [Read more]
By: ClickMail Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information along the lines of special offers and pricing. It’s still information, whether it’s tips, recipes or coupons. Understand that that’s... [Read more]
Hollywood Can Teach Email Marketers a Few Tricks In the run up to the Oscars, lunch-time conversations in the ividence office featured our own Academy Award predictions. It occurred to me that there’s a lot that email marketing can learn from the movies. Hollywood has long worked to master the art of setting theatergoers’ expectations before a movie’s release. Following the same strategy can... [Read more]
By: MailerMailer Trade Shows. Collect email addresses at trade shows and events. Be clear about what the person is signing up to receive. Get your own Printable Sign up Form. Business meetings. Trade business cards when you meet new potential clients and ask if they’d like to be added to your email list. Webinars. At the close of every webinar, provide instructions to the attendees on how... [Read more]
As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized for mobile. Get it? Mobilized! Defined as: streamlined or otherwise mobile-friendly version of your email content. Mobile is here to stay, and it’s growing... [Read more]
By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as a resource for professional advice and services, rather than a source of coupons and giveaways. Offering a discount on your services can be impractical... [Read more]
By: Clickz In the column, “Inbox Rising,” I covered how email was poised for another big year as the central hub and heartbeat of any conversations and conversions happening in the digital world. Now, let’s look to see what trends may emerge in 2012. I mean real ones that will likely surface and cause each and every email marketer to adapt in a meaningful way. 1. Major creative overhaul. Boring... [Read more]
By: Benchmark Email Staying in touch with your customers is essential to maintaining and increasing business. An email newsletteris an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are based online. A well-written newsletter keeps customers informed about your business’s most recent news, sales or products. But a successful email... [Read more]
By: Bronto For marketers, holidays mean email volume is ramping up, last minute decisions are being made, and your web servers are at capacity, all this during peak revenue periods. This is true for holidays throughout the year but especially during the winter holidays. Let’s review a few best practices and examples showing how to send an apology email. A Little QA Goes a Long Way Over the past... [Read more]
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
